Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has officially opened bookings for the all-new Proton e.MAS 5, Malaysia’s most affordable electric vehicle. The announcement followed a high-profile livestream held on 4 October 2025, which successfully introduced the compact EV to thousands of Malaysian viewers.
The two-and-a-half-hour livestream, hosted by Boss James and Norreen Iman, featured live demonstrations, expert discussions, and an in-depth look at the new model. Proton representatives including PRO-NET Chief Executive Officer Zhang Qiang and Chief Brand Officer Pn. Salawati Mohd Yusoff joined the session to share insights about the e.MAS 5 and the brand’s growing role in Malaysia’s electric mobility landscape.
Over 572,725 Malaysians tuned in across Proton e.MAS’ official social media platforms and those of participating influencers, tech reviewers, and automotive experts. The event generated strong engagement and immediate interest from potential buyers, many of whom were eager to learn more about the EV’s pricing, features, and booking process.
The biggest reveal of the night was the e.MAS 5’s estimated price tag — RM60,000 – RM80,000 — positioning it as the most affordable fully electric vehicle in Malaysia. The compact SUV aims to make EV ownership more accessible to a wider range of Malaysians, offering a combination of smart design, practicality, and sustainability.
For those ready to make the switch, bookings can now be made for just RM99. First 5,000 customers will also receive a limited-edition Proton e.MAS Touch ‘n Go NFC card preloaded with RM1o0, along with an additional RM500 rebate on the booking fee.
The Proton e.MAS 5 is designed for the modern urban lifestyle — compact yet packed with intelligent features. It runs on the ATLAS OS infotainment system, offering seamless connectivity and real-time access to Proton’s live charging map for added convenience. The car is supported by home charging solutions and fast-charging capabilities, making it ideal for daily commuting or weekend getaways with a practical range of up to 325km.
Despite its compact footprint, the Proton e.MAS 5 comes loaded with premium features that put it ahead of many competitors in its segment. Highlights include a crystal gear selector, rear multi-link suspension, fast DC charging, high-density battery technology, and voice command functionality in both English and Malay.
Its design is equally impressive, featuring a dual-tone body, full LED headlamps, and a tech-forward cabin with 360-degree cameras, Apple CarPlay and Android Auto integration, and an Advanced Driver Assistance System (ADAS) for added safety and confidence on the road.
Bookings for the Proton e.MAS 5 are now open both online and at Proton e.MAS dealerships nationwide. Customers can register their interest through the official Proton e.MAS website or visit any of the 42 authorised dealerships across Malaysia.
With an attractive price point, advanced technology, and strong early response, the Proton e.MAS 5 looks set to become the catalyst in Malaysia’s transition to affordable electric mobility — bringing Proton’s EV ambitions one step closer to reality.
