Jaya Johan Sdn Bhd, an award-winning authorised Proton dealership under the Atiara Johan Group, has made history by becoming the first in Malaysia to qualify for and open a Proton Sales City Centre — a major step forward in the brand’s retail experience strategy.
Unlike a conventional showroom, the new Proton Sales City Centre is designed to be an immersive brand hub that goes beyond car displays. Visitors can explore Proton’s entire model line-up, take test drives on-site, and experience an interactive journey through the brand’s heritage, innovation, and vision for the future. It represents a new phase for Proton’s retail presence, where sales and brand engagement come together under one roof.
Group CEO of Atiara Johan, Eric Moo, explained that the new space was created to reflect Proton’s evolution as a modern and global carmaker. He described the centre as a contemporary environment where visitors can relax, enjoy a coffee, and learn about Proton’s latest advancements through digital and interactive showcases. Customers will also have access to exclusive deals, trade-in programmes, and tailored financing options, making the experience more convenient and personalised.
Jaya Johan’s success in earning this recognition comes from its strong performance as one of Proton’s top dealers nationwide. Its 3S Centre has consistently ranked among the best in both sales and aftersales service, achieving the coveted 5-Star Dealership Award — the highest accolade within Proton’s network.
The company’s established 3S facility will continue to support customers who make purchases at the new Sales City Centre, ensuring that aftersales care remains seamless. Equipped with state-of-the-art diagnostic systems and upgraded service bays, the 3S Centre continues to uphold the brand’s standards for reliability, convenience, and customer satisfaction.
Located at D-1-1, Pusat Perdagangan Bandar, Persiaran Jalil 2 in Bukit Jalil, Kuala Lumpur, the new Proton Sales City Centre is now open daily from 10 a.m. to 9 p.m. The facility marks the beginning of a more dynamic retail direction for Proton — one that invites Malaysians to experience the brand in a more connected and engaging way.
