Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has recorded a staggering 1,607 bookings for the all-new Proton e.MAS 5 within the first 24 hours of opening orders on 4 October 2025.
The launch was announced through a special live broadcast from Proton e.MAS Nilai — the company’s first “Open for Booking” livestream of its kind.
The broadcast attracted around 572,000 live viewers and has since exceeded one million total views, with engagement continuing to climb nationwide.
Priced between RM60,000 and RM80,000, the Proton e.MAS 5 aims to redefine what Malaysians can expect from an electric car. It offers the agility of a B-segment model while delivering the kind of interior comfort usually reserved for larger C-segment vehicles.
Compact and city-friendly on the outside yet surprisingly spacious inside, it blends practicality with a premium sense of comfort.
The e.MAS 5 also promises a fun and engaging drive thanks to its rear-wheel-drive setup, class-leading turning radius, and intuitive features such as real-time charging status integration.
Bookings for the Proton e.MAS 5 can be made online via the official Proton e.MAS website or in person at any of the 43 Proton e.MAS dealerships across Malaysia.
Customers can secure their unit for just RM99, which also comes with early-bird rewards. Those who book early will receive a limited-edition Proton e.MAS Touch ‘n Go NFC card preloaded with RM100, along with a RM500 rebate on the booking fee.
