Hyundai Motor Malaysia has taken another step to deepen its roots in the local market after signing a Letter of Intent with Edaran Otomobil Nasional Berhad, better known as EON, setting the stage for a renewed retail expansion across the country. The agreement signals Hyundai’s intent to grow its presence in Malaysia in a more meaningful way, with a clear focus on long-term customer value, stronger service standards and easier access to its products and support network.
Under the collaboration, Hyundai and EON will work together to establish two new Hyundai dealerships in key growth areas, namely the Klang Valley and Penang. Both outlets are targeted to open in the first half of 2026. These locations were selected based on strong demand, growing interest from customers and a noticeable rise in hybrid adoption, making them strategic centres for Hyundai’s expanding line-up.
The upcoming dealerships are intended to bring Hyundai’s sales, service and aftersales operations closer to major population hubs, helping to build trust through more convenient and consistent customer touchpoints. Beyond improving accessibility, the partnership is also expected to help Hyundai reach new groups of buyers while supporting Malaysia’s broader move towards safer, smarter and more sustainable mobility solutions. Over the coming years, Hyundai plans to further develop its local ecosystem by widening dealer coverage and raising service quality across the board.
Hyundai Motor Malaysia’s managing director, Jahabarnisa Haja Mohideen, said the collaboration was about more than simply increasing numbers on the map. She explained that working with EON allows Hyundai to combine global innovation with strong local expertise, ensuring Malaysians benefit from improved access, dependable service and a retail network that can grow in a steady and sustainable manner over the long term.
EON Berhad chief executive officer Akkbar Danial said the partnership aligned with EON’s ongoing efforts to explore new opportunities that shape the future of mobility in Malaysia. Guided by the company’s principle of “Passion Drives Possibilities”, he noted that welcoming Hyundai into EON’s brand portfolio would enable the group to deliver greater value and a stronger ownership experience to customers nationwide.
With an established automotive network and a reputation for quality retail and service operations, EON brings significant on-the-ground strength to the partnership. Together, Hyundai Motor Malaysia and EON are looking to blend Hyundai’s global mobility leadership with EON’s operational know-how, creating a stronger and more accessible retail presence as Hyundai continues to grow its footprint in the Malaysian market.
