As the 2026 Mazda CX-5 makes its global debut, attention has quickly turned from the brand’s best-selling crossover to what lies ahead for its sports car lineup. While the launch of the new-generation CX-5 will likely continue Mazda’s strong commercial performance in the SUV market, the marque’s sporting future remains a key point of interest for enthusiasts and brand loyalists alike.
In an exclusive discussion with The Drive, Stefan Meisterfeld, Vice President of Strategic Planning for Mazda North America, offered insight into the company’s stance on performance-oriented models. Meisterfeld emphasised that sports cars remain integral to Mazda’s identity, describing them as “critical” to the brand’s overall strategy. He acknowledged the diversity of Mazda’s customer base, stating that the company aims to meet varying emotional and functional needs, which includes retaining a strong connection to its sporty roots.
While the MX-5 Miata continues to hold a special place in Mazda’s portfolio, Meisterfeld’s comments suggest that the company’s future plans could go beyond the iconic roadster. Notably, he made a distinction between “the MX-5 and sports cars in general,” potentially signalling openness to expanding the sports car range.