Proton’s sales performance in April 2025 marked a significant milestone for the national carmaker, securing a 14.7% year-on-year increase and reinforcing its hold on second place in Malaysia’s automotive sales rankings. Despite the traditionally slower sales period during festive seasons, Proton delivered 12,692 units across its domestic, export, smart and e.MAS portfolios. The company’s estimated market share now stands at 20.8%, outperforming the modest 1.8% growth of the Total Industry Volume (TIV), which reached 60,886 units for the month.
This uptrend not only highlights Proton’s resilience in a highly competitive market saturated with new players and aggressive pricing strategies, but also underscores the company’s ability to maintain customer confidence and brand relevance.
A standout achievement for the brand came from the all-electric Proton e.MAS 7, which has continued its upward trajectory since its launch in mid-December 2024. In April alone, the model recorded 863 units in combined domestic and export sales, raising its year-to-date tally to 2,716 units. This figure positions it as the best-selling electric vehicle in Malaysia and elevates the e.MAS sub-brand to second place in national EV sales, despite offering only a single model. As a result, EVs now represent 6% of Proton’s overall sales, reflecting growing public acceptance of the brand’s electrification direction.
Among internal combustion engine (ICE) offerings, the Proton X50 saw its strongest sales month of the year, reclaiming the lead in the B-segment SUV category with 2,389 units sold. Year-to-date, its sales have reached 7,506 units, surpassing its 2024 performance by 420 units.
