Proton has commenced nationwide deliveries of its all-new X50 SUV, with 999 units reaching customers just five working days after the official launch on 24 July. The rapid delivery follows an extensive pre-launch campaign and careful stock planning, ensuring the brand could reward early supporters even before the pricing was officially revealed.
By the end of July, a total of 2,000 units had been produced at Proton’s Tanjong Malim plant, with output expected to remain high in the coming months to meet surging demand. Within just ten days of opening bookings, 5,000 reservations were secured—despite no price announcement at the time. That number has now grown to 8,000 bookings.
The marketing push for the new X50 is far from over. Proton has collaborated with several local entertainment platforms to boost visibility among younger demographics. A highlight of these efforts includes a partnership with local pop group De Fam, who debuted a dedicated song and music video during the vehicle’s launch event. Proton also took the unconventional route of hosting the launch at a pickleball venue, adding a modern, lifestyle-driven twist to the occasion.
