Proton has previewed the All-New Proton X50 to members of the Malaysian media, signalling the company’s first major model launch of 2025. As anticipation builds, the B-segment SUV—already a dominant force in its category since its October 2020 debut with over 134,000 units sold—returns with a striking new design, expanded technological features, and improved performance.

The updated X50, which has held the top spot in its class for five consecutive years, is set to raise the benchmark once again. It now arrives in three distinct variants—Executive, Premium, and Flagship—each benefitting from a thorough overhaul that touches every aspect of the vehicle, from aesthetics and safety to power and connectivity.

Proton is rolling out a series of promotional events ahead of the official launch to familiarise the public with the SUV’s new features and begin accepting early bookings. The campaign reflects Proton’s confidence in its most advanced X50 to date.

Visually, the All-New X50 departs from its predecessor with a bolder, more refined exterior. Notable updates include a redesigned front grille and bumper, a more athletic rear spoiler, and quad exhaust tailpipes that emphasise its performance credentials. A two-tone colour scheme adds visual flair, further complemented by textured alloy wheels that complete the look.

Inside, the transformation continues with an elevated interior experience. Soft-touch materials, a luxury-inspired floating floor console, and column-mounted shifters bring a touch of class. Meanwhile, a 72-colour rhythmic ambient lighting system allows for personalisation rarely seen in the segment. In addition to four familiar colour choices—Snow White, Passion Red, Jet Grey, and Armour Silver—the X50 welcomes a fresh and distinctive option: Teal Bayou Green.

At the heart of the SUV’s technology offering is a significantly enlarged 14.6-inch infotainment display, which now supports both Android Auto and Apple CarPlay. Notably, Proton introduces voice recognition in Bahasa Melayu for the first time, delivering a more localised and intuitive user experience.

The new Proton Link 2.0 app enhances daily usability with a range of remote functions, including engine and air-conditioning activation, live vehicle status updates, and service appointment scheduling—all accessible via a smartphone.

Safety remains a core pillar of the new X50. The model incorporates Proton’s upgraded Level 2 Advanced Driver Assistance Systems (ADAS), now bolstered by the addition of a Rear Side Radar System (RSRS). The Auto Park Assist system has also been refined, and the inclusion of a 360-degree HD camera with a 180-degree undercarriage transparent view significantly improves situational awareness.

These features are paired with a 5-star ASEAN NCAP safety rating, reaffirming the vehicle’s strong safety credentials and making it one of the most secure options in its class.

Beneath the bonnet lies the next-generation 1.5-litre i-GT TD engine, paired with a seven-speed dual-clutch transmission. This combination generates an impressive 181PS and 290 Nm of torque, enabling the SUV to sprint from 0 to 100km/h in just 7.6 seconds, shaving 0.3 seconds off its predecessor’s time.

Fuel economy has also been improved, with a 4.7% increase in efficiency that underscores the brand’s commitment to sustainable performance without compromising driving excitement.

With the All-New X50, Proton is not only setting new standards for itself but also reaffirming its ambition to lead the local SUV segment through innovation, accessibility, and design excellence.