WTC Automotif (M) Sdn Bhd (WTCA), the official distributor of GAC vehicles in Malaysia, has achieved a major milestone with the start of mass production for its second locally assembled model, the GAC EMKOO. The production rollout took place at WTCA’s assembly plant in Segambut, Kuala Lumpur, marking a key step forward in the brand’s localisation journey.
The launch of EMKOO production reflects the strengthening of technical collaboration between WTCA and GAC International. It follows the successful local assembly of the GAC GS3 EMZOOM last year and underscores both parties’ shared ambition to scale up high-quality automotive manufacturing in Malaysia. The move also signifies WTCA’s growing capability in meeting global automotive standards through local operations.
A ceremony to commemorate the Start of Production (SOP) was held at the Segambut plant, where key executives from both WTCA and GAC International were in attendance. WTCA was represented by CEO Mr. Tan Keng Meng, COO of Business Operation Ms. Yap Yoke Moi, and COO of Commercial Mr. Loh Ling Howe. GAC International was represented by Vice General Manager Mr. Ye Shao Jian, alongside Mr. Li JianLu, Director of the Technical Center, and KD Project Manager Ms. Carrie Liu. A ribbon-cutting ceremony marked the formal commencement of the EMKOO’s production.
Mr. Tan highlighted the significance of the moment, stating that entering mass production with the EMKOO represents a new chapter for WTCA’s local CKD operations. He emphasised that the production of the new model demonstrates the company’s ability to meet international quality standards while assembling vehicles domestically. Tan added that the EMKOO showcases WTCA and GAC’s joint mission to deliver advanced, design-forward vehicles to Malaysian consumers with greater speed and efficiency.
