Honda Motor Co., Ltd. has unveiled a recalibrated approach to its electrification efforts, responding to the rapidly evolving global automotive landscape. Toshihiro Mibe, the company’s Global Chief Executive Officer, addressed the media today, offering insights into Honda’s revised direction, driven by a dynamic market environment and the growing importance of intelligent mobility technologies.
Despite external challenges, Honda remains committed to its long-term vision of carbon neutrality and zero traffic fatalities by 2050. The Japanese automaker continues to view electric vehicles (EVs) as the most viable pathway to decarbonising mobility. However, in light of regulatory changes and uncertain global trade conditions, Honda is adapting its strategy to ensure sustained competitiveness and broader accessibility to its mobility innovations.
Reassessing Priorities in a Shifting Market
Mibe confirmed that Honda would intensify its efforts in two key areas: the advancement of intelligent technologies across its EV and hybrid electric vehicle (HEV) lineups, and a comprehensive review of its powertrain portfolio. This dual focus aims to strengthen the brand’s foundations while maintaining its innovation momentum.
Although Honda previously set a target for EVs to comprise 30% of global vehicle sales by 2030, this projection has now been revised downward due to a softening in EV demand. Simultaneously, HEVs continue to gain popularity, prompting Honda to place greater emphasis on this transitional technology.
