Bugatti has taken another bold step in its century-long pursuit of artistic automotive excellence with the unveiling of Programme Solitaire, a new initiative devoted entirely to the creation of truly bespoke, one-of-one vehicles. Introduced during Monterey Car Week, the programme’s inaugural commission, Brouillard, is a coachbuilt coupé that not only celebrates the marque’s rich heritage but also elevates craftsmanship and personalisation to an unprecedented level.
Rooted in the spirit of early coachbuilding and inspired by the profound artistry that has defined Bugatti since its earliest days, Programme Solitaire goes beyond the brand’s already highly tailored Sur Mesure offering. It draws inspiration from the early 20th-century tradition of creating unique automotive bodies through close collaboration between car manufacturers and coachbuilders. In Bugatti’s case, Jean Bugatti famously brought that expertise in-house, producing legendary designs such as the Type 57 SC Atlantic and its siblings—the Galibier, Stelvio, Ventoux, and Atalante—built on the Type 57 chassis.
The Brouillard represents the modern evolution of that legacy, built upon Bugatti’s most advanced engineering: the final and most potent version of the marque’s W16-powered platform. With a staggering output of 1,600PS from its quad-turbocharged engine, this creation embodies two decades of refined engineering excellence and signals the zenith of the W16 era.
