Lotus, the iconic sports car manufacturer renowned for its dedication to lightweight engineering, has shifted gears yet again. Under Geely’s ownership, the British automaker previously announced an all-electric future, including plans for an electric SUV. However, at the recent Guangzhou Motor Show in China, Lotus CEO Feng Qingfeng confirmed a dramatic change: the brand is moving away from a fully electric lineup and will instead focus on hybrid technology, specifically “Super Hybrids” that promise exceptional performance and efficiency.
This pivot stems from reluctance among high-end customers to transition entirely to electric vehicles (EVs). According to Feng, while EVs offer distinct benefits, such as quiet cabins and minimal noise or vibration, these advantages are already present in luxury internal combustion engines (ICE). For high-performance and luxury models, the appeal of traditional V8 and V12 engines remains strong, as these powertrains deliver robust performance and an engaging driving experience.
Lotus’s new hybrid strategy aims to address concerns often associated with plug-in hybrid electric vehicles (PHEVs), including added weight from large batteries, daily charging requirements, and limited power when the battery depletes. The “Super Hybrid” approach integrates a turbocharged combustion engine with ultra-fast charging capabilities, enabling a driving range of up to 680 miles without relying solely on ICE power.
