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Proton e.MAS 5 Draws Over 1,600 Bookings in Just 24 Hours

Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has recorded a staggering 1,607 bookings for the all-new Proton e.MAS 5 within the first 24 hours of opening orders on 4 October 2025.

The launch was announced through a special live broadcast from Proton e.MAS Nilai — the company’s first “Open for Booking” livestream of its kind.

The broadcast attracted around 572,000 live viewers and has since exceeded one million total views, with engagement continuing to climb nationwide.

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Proton Ends an Era at Shah Alam as Production Fully Moves to Tanjong Malim

After nearly forty years of operations, Proton has officially closed its Shah Alam manufacturing plant, completing the full relocation of its production to Tanjong Malim. The milestone marks the end of a defining chapter in Malaysian automotive history and the beginning of a new era for the national carmaker.

The final unit of the Proton Saga rolled off the Shah Alam assembly line on 30 September 2025, bringing an emotional close to the factory that helped shape Malaysia’s automotive identity since 1985. With that, all production — including the Saga, Persona, S70, and the X-series SUVs — has now transitioned to Proton’s state-of-the-art Tanjong Malim facility, which also houses the brand’s first New Energy Vehicle (NEV) assembly plant under the Automotive High Tech Valley (AHTV) project in Perak.

The Shah Alam plant, built at a cost of RM370 million, was once the heart of Malaysia’s automotive industry. Spanning over 83 hectares, it was home to the country’s first automotive Research and Development Centre and even included a semi high-speed test track — a pioneering setup in its day. Over four decades, the factory produced more than four million vehicles, among them national icons like the Wira, Perdana, and Exora. For many Malaysians, Shah Alam represented more than a factory — it was a symbol of national pride and a cornerstone of local automotive engineering.

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SUV Confusion Shakes Malaysia’s E-Hailing Industry, But Government Confirms No Ban in Place

Thousands of e-hailing drivers across Malaysia were left in limbo this week after SUVs appeared to be excluded from the government’s approved vehicle list for e-hailing services, sparking confusion and concern about their livelihood. Drivers who rely on SUVs to make a living began reporting issues with permit renewals and vehicle registrations, raising fears that their cars would no longer be eligible for e-hailing use.

The uncertainty spread quickly through the driver community, with both Gabungan E-Hailing Malaysia (GEM) and the Malaysian E-Hailing Drivers Association (Mehda) confirming that they had yet to receive any official clarification from the Road Transport Department (JPJ) or the Land Public Transport Agency (APAD). GEM’s representative, Masrizal Mahidin, said SUV owners were struggling to renew their e-hailing permits, a situation that could affect thousands of active drivers nationwide. Malaysia currently has more than three million people licensed to drive for e-hailing platforms.

Mehda president Daryl Chong revealed that roughly 2,000 of his association’s 9,000 members use SUVs for e-hailing. Without an official statement from the authorities, he warned that this administrative mix-up could disrupt Malaysia’s urban transport network and harm its reputation among tourists. Grab Malaysia later confirmed that some of its SUV drivers had encountered issues during registration and that the company was engaging with the authorities to resolve the problem.

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OMODA | JAECOO Malaysia Celebrates 20,000th Vehicle Delivery in Just 14 Months

OMODA | JAECOO Malaysia has achieved a remarkable milestone with the delivery of its 20,000th vehicle, a feat reached just 14 months after the brand’s debut in July 2024. The achievement underscores the company’s rapid rise in Malaysia’s automotive landscape, backed by strong consumer trust and the global success of its parent company, Chery Group.

Since entering the Malaysian market, OMODA | JAECOO has positioned itself as a premium challenger in the SUV segment. The brand’s local line-up now includes the JAECOO J7, JAECOO J7 PHEV, OMODA C9, and JAECOO J8, supported by nearly 50 authorised dealerships, a dedicated parts warehouse, and local assembly operations at its Shah Alam plant. This strategic foundation has helped OMODA | JAECOO secure a spot among Malaysia’s Top 5 automotive marques in the first half of 2025.

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Over 100 Units of the BYD SEAL 6 Delivered in Just One Week

BYD Sime Motors, the official distributor of BYD vehicles in Malaysia, has wasted no time getting its latest model, the all-new BYD SEAL 6, into customers’ hands. In a remarkable show of efficiency, more than 100 units have already been delivered within just a week of the model’s official debut, signalling strong demand and an equally strong operational rollout.

The C-segment electric sedan, available in Arctic White, Harbour Grey, and Misty Blue, has now arrived at BYD showrooms across both Peninsular and East Malaysia. The first batch of owners have already received their cars, marking the SEAL 6’s swift appearance on local roads. This rapid delivery reflects BYD Sime Motors’ commitment to ensuring that customers don’t have to wait long to experience the latest addition to its growing electric line-up.

With nationwide deliveries now underway, Malaysians can see, touch, and test drive the BYD SEAL 6 themselves. The sleek electric sedan promises a smooth and responsive driving experience, combining performance, refinement, and practicality in a package that’s set to challenge the segment’s benchmarks.

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UMW Toyota Motor Strengthens Its Lead with Solid September Sales and Growing Hybrid Momentum

UMW Toyota Motor (UMWT) has closed September 2025 on a strong note, reporting total sales of 8,172 units for the month, which pushes its year-to-date tally to 70,418 units. The solid performance reaffirms Toyota’s position as Malaysia’s leading non-national car brand, driven by its reputation for reliability, innovation, and accessible electrified mobility.

The company’s consistent growth continues to align with its “Mobility for All” philosophy, a vision that focuses on providing practical, high-quality vehicles to suit the needs of all Malaysians. Toyota’s wide model range, coupled with dependable after-sales service and its commitment to continuous improvement, has helped the brand remain a trusted choice among local drivers.

Toyota’s hybrid range has become increasingly popular among Malaysians who are looking for practical electrification solutions without the need for charging infrastructure. These self-charging hybrids not only deliver fuel savings and lower emissions but also maintain the familiar driving experience of a petrol vehicle. With more than twenty years of hybrid expertise, Toyota continues to lead the segment in Malaysia with models such as the Corolla Cross Hybrid, which remains a strong performer in its class.

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Malaysia’s First Proton Sales City Centre Opens in Bukit Jalil

Jaya Johan Sdn Bhd, an award-winning authorised Proton dealership under the Atiara Johan Group, has made history by becoming the first in Malaysia to qualify for and open a Proton Sales City Centre — a major step forward in the brand’s retail experience strategy.

Unlike a conventional showroom, the new Proton Sales City Centre is designed to be an immersive brand hub that goes beyond car displays. Visitors can explore Proton’s entire model line-up, take test drives on-site, and experience an interactive journey through the brand’s heritage, innovation, and vision for the future. It represents a new phase for Proton’s retail presence, where sales and brand engagement come together under one roof.

Group CEO of Atiara Johan, Eric Moo, explained that the new space was created to reflect Proton’s evolution as a modern and global carmaker. He described the centre as a contemporary environment where visitors can relax, enjoy a coffee, and learn about Proton’s latest advancements through digital and interactive showcases. Customers will also have access to exclusive deals, trade-in programmes, and tailored financing options, making the experience more convenient and personalised.

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Motorists Can Claim Refunds for Unsubsidised RON95 Payments Caused by System Glitches

Motorists who were charged unsubsidised RON95 prices due to technical issues at petrol stations can now claim refunds, said Deputy Minister of Domestic Trade and Cost of Living, Datuk Dr Fuziah Salleh.

She explained that while the Budi Madani RON95 (Budi95) programme has been operating smoothly nationwide since its rollout last Tuesday, a few stations experienced brief system disruptions. These issues, she said, were resolved promptly.

“There were some complaints about system outages, but they were handled quickly. However, if motorists were charged unsubsidised RON95 prices as a result, they can file a claim,” Fuziah said, according to The Star.

Refund claims can be made for petrol purchases between 30 September and 31 October through the official portal at https://mysubsidi.kpdn.gov.my. Applicants must attach proof of purchase, such as receipts for RON95 transactions.

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Proton e.MAS 5: Bookings Open Now! Estimated Price RM60k–RM80k

Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has officially opened bookings for the all-new Proton e.MAS 5, Malaysia’s most affordable electric vehicle. The announcement followed a high-profile livestream held on 4 October 2025, which successfully introduced the compact EV to thousands of Malaysian viewers.

The two-and-a-half-hour livestream, hosted by Boss James and Norreen Iman, featured live demonstrations, expert discussions, and an in-depth look at the new model. Proton representatives including PRO-NET Chief Executive Officer Zhang Qiang and Chief Brand Officer Pn. Salawati Mohd Yusoff joined the session to share insights about the e.MAS 5 and the brand’s growing role in Malaysia’s electric mobility landscape.

Over 572,725 Malaysians tuned in across Proton e.MAS’ official social media platforms and those of participating influencers, tech reviewers, and automotive experts. The event generated strong engagement and immediate interest from potential buyers, many of whom were eager to learn more about the EV’s pricing, features, and booking process.

The biggest reveal of the night was the e.MAS 5’s estimated price tag — RM60,000 – RM80,000 — positioning it as the most affordable fully electric vehicle in Malaysia. The compact SUV aims to make EV ownership more accessible to a wider range of Malaysians, offering a combination of smart design, practicality, and sustainability.

For those ready to make the switch, bookings can now be made for just RM99. First 5,000 customers will also receive a limited-edition Proton e.MAS Touch ‘n Go NFC card preloaded with RM1o0, along with an additional RM500 rebate on the booking fee.

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Proton Records Strong September Sales, X50 Leads as Best-Selling SUV

Proton has carried its momentum from August into September, once again posting strong results despite a weaker market. The national carmaker delivered 13,395 units (domestic and export) last month, lifting its third-quarter total to 42,141 units. Year-to-date sales now stand at 114,297 units, a 0.9% improvement over the same period in 2024.

What makes the achievement stand out is the wider industry backdrop. The Total Industry Volume (TIV) dropped by nearly 21.7% in September to an estimated 57,169 units, just one month after reaching its 2025 peak. Against that, Proton’s market share rose to 23.4% for the month and 19.9% year-to-date — the brand’s highest figure this year as it continues to push towards a 20% target for 2025.

The Proton X50 remains the company’s star performer, cementing its place as the nation’s best-selling SUV. In September, 3,438 units were delivered, marking its second full month on sale and placing it at the top of its segment as well as the overall SUV market.