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Isuzu D-Max Strengthens Grip on Market with Consistent Sales Growth

Isuzu Malaysia continues to reinforce its position as the second leading pick-up truck brand in the country, following a strong showing in the first half of the year. Buoyed by record-setting results in the first quarter, the brand secured a 16 percent market share, translating to 3,081 units sold to date. The performance has been attributed largely to the enduring appeal of the 1.9-litre Isuzu D-Max range, which now represents more than 85.8 per cent of total sales.

Among the standout performers is the 1.9-litre 4×4 Auto Premium variant, which has captured 18.6 per cent of overall sales thanks to its compelling combination of fuel efficiency, comfort, and advanced safety features. Notably, this variant played a key role in securing a place in the Malaysian Book of Records for achieving the longest distance travelled on a single tank of fuel—an accolade that has further enhanced its reputation for reliability and efficiency.

Isuzu Malaysia’s Chief Executive Officer, Tomoyuki Yamaguchi, stated that this year’s sales figures reaffirm a trend that emerged last year, where both traditional pick-up buyers and those transitioning from passenger cars began recognising the D-Max’s compelling value proposition. He emphasised the importance of continuing to communicate the vehicle’s core strengths and ensuring satisfying ownership experiences in the months ahead.

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Proton Establishes International Subsidiary to Spearhead Global Expansion

Proton Holdings Berhad has formally launched a new subsidiary, Proton International Corporation Sdn Bhd (PICSB), in a strategic move to reinforce its global expansion ambitions. The establishment of PICSB, which operates as a wholly owned unit of Proton, is intended to provide greater flexibility and efficiency in navigating diverse international markets.

The newly created entity will be led by Edmund Lim Meng Thong, previously the Director of Proton’s International Sales Division. Now serving as the Chief Executive Officer of PICSB, Lim is tasked with executing Proton’s aggressive export strategy, with a firm focus on scaling operations across the Global South, while strengthening the brand’s presence in existing overseas markets.

Export performance has become a cornerstone of Proton’s growth plans, and the creation of PICSB reflects this shift in focus. Proton’s long-term vision includes a tenfold increase in export volumes over the next five years. As of 2025, Proton leads vehicle export volumes from Malaysia and is reinforcing this leadership through a sharper international strategy.

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Art of Speed 2025 Ignites Serdang with International Flair and Local Passion

The 14th edition of Art of Speed (AOS 2025) thundered into the Malaysia Agro Exposition Park Serdang (MAEPS) from 26 to 27 July, captivating thousands of automotive enthusiasts and reaffirming its place as Malaysia’s definitive celebration of custom culture. This year’s event offered more than just a car show; it delivered a full-spectrum lifestyle experience, infused with international energy and homegrown talent.

Global Icons in Attendance

This year’s AOS drew renowned guests from around the globe, lending weight to its growing international stature. Among them were Shige Suganuma and Hiro “Wildman” Ishii from Japan’s legendary MOONEYES, Hot Wheels designer Brendon Vetuskey from the United States, and motorcycle builder Yuichi Yoshizawa from Custom Works Zon, Japan. Notable contributors also included Australia’s Mark Hawwa of The Distinguished Gentleman’s Ride, Indonesia’s SixtySick Paintlab collective, and prominent media partners like Pipeburn, Vibes Magazine, and 645 Magazine.

A New Gateway into Speed Culture

Visitors were greeted by a reimagined AOS gateway, an all-LED display that lit up the venue with vivid animations and set the stage for the weekend’s high-octane festivities. It quickly became a social media sensation and symbolised AOS’s bold evolution while preserving its grassroots ethos.

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Jetour Launches Local Assembly Operations in Malaysia, Signalling Strong Commitment to ASEAN Growth

Jetour Auto Malaysia has officially launched local assembly for its popular SUV models, the Jetour Dashing and VT9, at the Berjaya Assembly Sdn. Bhd. (B-Assembly) plant in Tampoi, Johor Bahru. The commencement of production at this facility marks a major milestone in the company’s regional strategy and reflects its deepening commitment to the Malaysian automotive industry.

The local assembly takes place within B-Assembly’s expansive 640,000 square foot manufacturing site, supported by a dedicated workforce of over 100 staff. This operation positions Malaysia not only as a key production base but also as a strategic distribution centre for Jetour’s ASEAN operations. The initiative is closely aligned with the Malaysian government’s vision for a more localised, technologically advanced, and job-generating automotive sector.

Jetour International’s Vice President, Wen Qiangkang, described the development as a vital step in the brand’s long-term investment in Malaysia. He explained that assembling the Dashing and VT9 domestically represents more than just a manufacturing expansion — it is also a strategic investment in local talent, innovation, and future mobility.

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JPJ Issues Over 1,100 Summonses in Nationwide Bus Seat Belt Crackdown

The Road Transport Department (JPJ) has taken firm action against non-compliance with seat belt regulations, issuing a total of 1,194 summonses to both bus drivers and passengers across the country since the launch of its Special Operation on Seat Belt Usage on 1 July.

According to Bernama, JPJ Director-General Datuk Aedy Fadly Ramli stated that the majority of offences were committed by passengers, who accounted for 1,108 of the total summonses. Bus drivers received 62 summonses, while another 24 cases involved vehicles that had not been equipped with seat belts as required by law.

Despite numerous reminders, many of those caught without seat belts attempted to justify their actions by claiming ignorance of the regulations or stating that they were unaware of the enforcement being formally gazetted. Aedy Fadly firmly dismissed such explanations, pointing out that investigations showed most bus companies had either announced the requirement verbally or displayed signage urging passengers to fasten their seat belts.

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All-New Proton X50 Officially Launched from RM89,800

Proton has officially launched the All-New Proton X50, unveiling a bold reinterpretation of its best-selling B-segment SUV. Building upon the formidable foundation laid by the original X50, first introduced in October 2020 and having surpassed 134,000 units sold, the revamped model signals a major evolution in Proton’s SUV strategy, bringing with it enhanced styling, upgraded interior refinement, and a suite of cutting-edge technologies.

The redesigned X50 departs significantly from its predecessor in both appearance and function. Externally, it adopts a sportier and more sophisticated aesthetic, courtesy of a redesigned front grille and bumper, a sleeker rear spoiler, and quad exhaust outlets that accentuate the SUV’s aggressive rear stance. A fresh two-tone exterior paint scheme injects a sense of modernity, while newly designed alloy wheels add a touch of intricacy to the overall silhouette. In addition to returning favourites such as Snow White, Passion Red, Jet Grey, and Armour Silver, the new Teal Bayou Green colourway debuts as a standout option.

Inside, the transformation is just as pronounced. Proton has elevated the premium feel of the cabin with generous use of soft-touch materials and a reimagined layout, including a floating floor console and luxury-inspired column gear shifters. A particular highlight is the introduction of a 72-colour rhythmic ambient lighting system, offering drivers and passengers the ability to tailor the cabin’s ambience to their preferences.

The centrepiece of the updated technology suite is a striking 14.6-inch infotainment touchscreen, which now offers full integration with both Android Auto and Apple CarPlay. Further enhancing user interaction is a voice recognition feature that supports Bahasa Melayu, underlining Proton’s focus on localised innovation and accessibility for Malaysian motorists. The newly improved Proton Link 2.0 smartphone app allows users to remotely start the engine and air-conditioning, check vehicle status in real time, and schedule service appointments directly from their mobile devices.

In terms of safety, Proton has enhanced the X50’s existing 5-star ASEAN NCAP credentials with the inclusion of a refined Level 2 Advanced Driver Assistance System (ADAS). A new Rear Side Radar System (RSRS) significantly improves blind spot monitoring, while the updated Auto Park Assist system simplifies tight urban manoeuvres. A next-generation 360-degree HD camera has also been introduced, complete with a 180-degree undercarriage transparent view that allows for unparalleled visibility around and underneath the vehicle.

Performance has not been left behind in this overhaul. The All-New X50 is powered by the latest 1.5-litre i-GT turbocharged direct-injection four-cylinder engine, producing 181PS and 290Nm of torque. Coupled with a seven-speed dual-clutch transmission, the SUV accelerates from 0 to 100km/h in just 7.6 seconds—0.3 seconds quicker than the previous model. Alongside this performance gain is a 4.7% improvement in fuel efficiency, offering a more economical drive without sacrificing dynamic engagement.

Official prices for the all-new Proton X50 start from RM89,800 for the executive variant, RM101,800 for the premium variant and RM113,300 for the flagship variant.

The first 10,000 customers get a RM4,000 cash rebate!

The first 10,000 customers also get a five year warranty with unlimited mileage, six times free labour service, upgraded five year in car data package which is 2GB per month and trade in support up to RM2,000.

BYD ATTO 2 Launches in Malaysia – Priced at RM100,000!

The BYD ATTO 2, a compact electric SUV crafted for a new generation of drivers, has officially made its Malaysian debut. Unveiled by BYD Sime Motors—the official distributor of BYD vehicles in the country—the ATTO 2 signals the brand’s ambition to redefine electric vehicle (EV) ownership for first-time buyers and younger consumers seeking a lifestyle-friendly, zero-emissions solution.

At the heart of the launch is BYD’s vision to make advanced EV technology accessible and exciting. Described as a dynamic blend of innovation and practicality, the ATTO 2 brings together expressive design, practical features, and a comprehensive support ecosystem. With a starting price of RM100,000, the model is positioned as an entry-level option that doesn’t compromise on performance or personality.

The BYD ATTO 2 is powered by a 174hp electric motor delivering 290Nm of torque, enabling it to sprint from 0 to 100km/h in 7.9 seconds. Paired with BYD’s in-house 51.13 kWh Blade Battery—renowned for its durability and safety—the compact SUV boasts a range of up to 410km (NEDC cycle). Charging is made convenient with AC (Type 2, 7kW) and DC fast-charging (CCS2, up to 82kW) capabilities.

The SUV’s bold exterior design incorporates sculpted lines and short overhangs, while its confident stance is complemented by 17-inch alloy wheels. Available in three youthful exterior tones—Ski White, Breeze Green, and Harbour Grey—the ATTO 2 features an all-black interior to accentuate its refined, tech-forward cabin.

Inside, the cabin continues the theme of digital sophistication and comfort. Premium synthetic leather seats, front seat ventilation, a wireless charging pad, and a rotating 12.8-inch touchscreen infotainment display headline the feature set. The infotainment system supports both Apple CarPlay and Android Auto via wireless or wired connections.

Safety remains a central pillar of the ATTO 2’s proposition. The SUV is equipped with six airbags, a 360-degree view camera, and a suite of Advanced Driver Assistance Systems (ADAS), including autonomous emergency braking and lane-keeping functions, enhancing both driver confidence and on-road security.

In terms of practicality, the ATTO 2 offers up to 1,320 litres of boot space with the rear seats folded. It also supports Vehicle-to-Load (V2L) functionality, allowing users to power external devices—ideal for camping or work scenarios.

BYD Sime Motors is backing the ATTO 2 with a robust ownership package aimed at easing the transition to EVs. The company’s “Easy Ownership Package,” offered to the first 800 customers, includes a combination of financial incentives and charging solutions. For RM0 instalment for the first 6 months, the Atto 2 is 100% yours. Notably, customers living in landed homes receive a complimentary wall charger, while those in high-rise residences can opt into the Sime Platinum 4+ Package by Power Up—a 12-month mobile charging subscription with added perks such as handwashing, vacuuming, and emergency rescue.

Additionally, the SUV comes with a comprehensive warranty package: six years or 150,000 km for the vehicle, eight years or 160,000 km for the Blade Battery, and eight years or 150,000km for the electric drive unit. Complimentary accessories include a Type 2 charging cable with a three-pin plug and a V2L adapter.

Beyond product features, BYD Sime Motors is investing in infrastructure to support the country’s EV growth. With 35 operational BYD outlets—26 of which are 3S (sales, service and spare parts) centres—the company aims to expand to 60 outlets by 2026. A partnership with Power Up also enables doorstep EV charging, a first for Malaysia’s industry and a practical solution for urban dwellers in condominiums and apartments.

This launch marks the ATTO 2 as BYD’s first vehicle designed specifically with younger, urban drivers in mind. It joins a growing Malaysian portfolio that includes the ATTO 3 Ultra, Seal, Sealion 7, Dolphin and the spacious M6 MPV. Together, these models represent BYD’s evolving product ecosystem tailored for a wide range of lifestyles and life stages.

Proton e.MAS 7 Continues Reign as Malaysia’s Top-Selling EV

Proton New Energy Technology Sdn Bhd (PRO-NET), a subsidiary of Proton, has reaffirmed its dominance in Malaysia’s electric vehicle sector with the continued success of the Proton e.MAS 7. The all-electric SUV maintained its position as the best-selling EV in the country for the sixth month running, having recorded 4,003 cumulative deliveries in the first half of 2025. This performance accounts for a commanding 23.4% share of the national EV market.

The consistent domestic uptake of the e.MAS 7 has been complemented by a growing international footprint. PRO-NET confirmed that 250 units of the model have been exported to emerging markets, including its latest entry into Trinidad and Tobago. These developments point to the e.MAS 7’s broader appeal beyond Malaysia’s borders, reinforcing its role as a viable global contender in the EV space.

The model’s sustained popularity has been attributed to Proton’s steadfast pricing strategy across both e.MAS 7 variants, underlining its long-term value for consumers. Instead of engaging in aggressive discounting tactics, the company has prioritised customer trust and satisfaction.

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Mitsubishi Triton Takes Centre Stage at ‘Live the Drive’ Event in Kota Bharu

Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi vehicles in the country, is bringing its adrenaline-charged “Live the Drive” event to the outdoor car park of AEON Kota Bharu from 25 to 26 July 2025. Running from 10.00am to 10.00pm daily, the event invites the public to experience first-hand what sets the Mitsubishi Triton apart in the competitive pick-up segment.

Central to the event is a purpose-built off-road course designed to highlight the Mitsubishi Triton’s advanced features, including the Super Select 4WD-II system, intelligent seven-drive modes, and an upgraded rigid frame chassis. The demonstration aims to give participants a closer look at how the Triton delivers uncompromised performance, comfort, and control—even in extreme conditions.

A series of off-road challenges will be available to showcase the Triton’s engineering capabilities. Among them is the Uneven Rocky Terrain course, simulating plantation and construction site conditions, where the Triton’s combination of grip control and seat comfort stands out. In the Elephant Steps challenge, the vehicle’s 4LLC low-range gearing is pushed to its limits as it maintains traction even with a lifted wheel.

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Chery Unveils Advanced Super Hybrid Technology, Previews Tiggo 7 and 8 PHEV CSH

Chery Malaysia has taken a significant step forward in electrified mobility with the launch of its Chery Super Hybrid (CSH) technology. This introduction marks a pivotal moment in the company’s push to deliver cleaner, more intelligent, and efficient transportation solutions to Malaysian drivers.

According to Chery Malaysia’s Vice President, Michael Chew, the unveiling of the Super Hybrid platform reflects the brand’s global pursuit of energy-efficient innovation. He stated that the CSH platform is engineered to offer the flexibility of electric mobility, the range assurance of a hybrid, and the dynamic performance associated with Chery vehicles.

The CSH system signifies a major leap in New Energy Vehicle (NEV) development. It fuses the performance capabilities of both Super Hybrid Electric Vehicles (Super HEVs) and Electric Vehicles (EVs) into one integrated solution. The outcome is a powertrain that not only delivers high fuel efficiency but also offers refined driving dynamics, establishing a new benchmark in the hybrid vehicle segment.

Chery’s hybrid technology journey began in 2001 with the establishment of a specialised R\&D division focused on clean energy. More than two decades of refinement have led to the emergence of the fifth-generation CSH, which is now ready for international markets, including Malaysia.