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Datuk Remy Ishak Joins GAC Malaysia as Brand Ambassador

GAC Malaysia has appointed award-winning actor and prominent Malaysian personality Datuk Remy Ishak as its newest brand ambassador, marking another milestone in the company’s growing presence in the country. The announcement was made at the GAC & AION Showcase held at 1 Utama Shopping Centre, where Remy was introduced alongside fellow ambassador Jack Lim.

The appointment coincides with a period of rapid expansion for GAC Malaysia, driven by the upcoming launch of the second locally assembled GAC EMKOO C-SUV and the fully imported GAC M8 PHEV MPV.

Remy, who rose to fame through his acclaimed performance in the hit television drama Nurkasih, has become a household name in Malaysia thanks to his versatility on screen and his extensive public engagements. Known for his grounded personality, professionalism and strong rapport with local audiences, he has represented numerous brands over the years. GAC Malaysia views these qualities as an ideal match for its brand identity, which blends refinement with everyday practicality.

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Bentley Unveils First Bespoke Batur Convertible from Mulliner

Bentley’s in-house bespoke and special projects division, Mulliner, has completed the first example of the Batur Convertible. This one-off creation combines the marque’s most powerful W12 engine with an intricate, highly personalised design. Finished in a striking Opalite exterior with Beluga and Mandarin accents, this debut model reflects the client’s detailed vision and Mulliner’s craftsmanship, resulting in a car that is as unique as it is technically accomplished.

The Batur Convertible’s exterior design accentuates the performance of its 740bhp, 6.0-litre twin-turbocharged W12 engine. The shimmering silver tone of the Opalite bodywork is bisected by a gloss black racing stripe, flanked by Mandarin pinstripes, which flows from the front grille over the bonnet, through the cockpit ‘airbridge’, and along the rear deck to meet the Bentley wings badge.

This stripe is seamlessly painted into the bodywork, with the design echoed in bespoke embroidery on the rear Tonneau. The distinctive matrix grille is finished in gloss Beluga with Mandarin highlights, complemented by five-spoke alloy wheels in matching tones.

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Lexus Malaysia Launches State-of-the-Art 3S Centre in Subang Jaya

Lexus Malaysia has officially opened the doors to its latest 3S (Sales, Service and Spare Parts) facility in Subang Jaya, establishing a significant new presence in the Klang Valley. Located in SS16, the new Lexus Subang Jaya outlet is purpose-built to serve a diverse and growing community, ranging from established neighbourhoods and working professionals to young families and students.

Designed to embody the Lexus philosophy of meticulous craftsmanship and customer-centric luxury, the facility offers a seamless and integrated ownership experience. The new centre consolidates sales, servicing, and parts support under one roof, allowing Lexus to cater to every stage of a customer’s journey—from the initial showroom visit to long-term vehicle maintenance.

The showroom has been carefully laid out to deliver a refined and personalised atmosphere. Every element within the space has been considered to reflect Lexus’s emphasis on hospitality and sophistication, aiming to create a welcoming environment that elevates the car-buying experience.

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Bugatti Unveils ‘Brouillard’ as First Bespoke Masterpiece Under Exclusive Programme Solitaire

Bugatti has taken another bold step in its century-long pursuit of artistic automotive excellence with the unveiling of Programme Solitaire, a new initiative devoted entirely to the creation of truly bespoke, one-of-one vehicles. Introduced during Monterey Car Week, the programme’s inaugural commission, Brouillard, is a coachbuilt coupé that not only celebrates the marque’s rich heritage but also elevates craftsmanship and personalisation to an unprecedented level.

Rooted in the spirit of early coachbuilding and inspired by the profound artistry that has defined Bugatti since its earliest days, Programme Solitaire goes beyond the brand’s already highly tailored Sur Mesure offering. It draws inspiration from the early 20th-century tradition of creating unique automotive bodies through close collaboration between car manufacturers and coachbuilders. In Bugatti’s case, Jean Bugatti famously brought that expertise in-house, producing legendary designs such as the Type 57 SC Atlantic and its siblings—the Galibier, Stelvio, Ventoux, and Atalante—built on the Type 57 chassis.

The Brouillard represents the modern evolution of that legacy, built upon Bugatti’s most advanced engineering: the final and most potent version of the marque’s W16-powered platform. With a staggering output of 1,600PS from its quad-turbocharged engine, this creation embodies two decades of refined engineering excellence and signals the zenith of the W16 era.

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EON Launches Second Edition of EON & Sahabat Autofest 2025 at Glenmarie

Edaran Otomobil Nasional (EON), a subsidiary of DRB-HICOM Berhad and a key player in Malaysia’s multi-brand automotive and mobility landscape, has officially launched the second edition of its flagship event — the EON & Sahabat Autofest 2025. The automotive and lifestyle showcase is now open at EON Glenmarie in Shah Alam and will run until 10 August 2025.

This year’s Autofest marks a pivotal moment in EON’s transformation, reinforcing its identity as a contemporary mobility partner. The event serves as the launchpad for the group’s refreshed and unified brand identity. Central to this rebranding is EON’s new tagline, “Passion Drives Possibilities,” which embodies its mission to deliver innovation-driven, customer-centric services. Alongside this, EON’s updated brand vision, “Leading the future mobility, powered by heart,” underscores its commitment to providing progressive and human-centred mobility solutions.

The branding overhaul consolidates EON’s entire network of outlets, services, and digital platforms under one cohesive identity. The initiative is designed to strengthen customer trust while enhancing operational cohesion across its ecosystem.

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Proton Rolls Out MISI 5 Tour to Showcase Highly Anticipated e.MAS 5 Ahead of Official Launch

In a move to introduce its latest electric vehicle (EV) to the Malaysian public, Proton New Energy Technology Sdn Bhd (PRO-NET), a subsidiary of Proton, has launched the MISI 5 Tour — a nationwide preview campaign for the upcoming Proton e.MAS 5. Spanning five regions and 13 states, the tour will reach 29 towns across Malaysia from August to October 2025, giving Malaysians early access to the brand’s entry-level EV before its official release.

The Proton e.MAS 5, positioned as the most accessible electric vehicle in the country, is the second model in the e.MAS line-up. Building on the success of the Proton e.MAS 7 — currently the best-selling EV in Malaysia — the new model is aimed at urban youth, families, and first-time EV owners, and is designed to integrate seamlessly into the daily lives of a broad demographic.

Zhang Qiang, Chief Executive Officer of PRO-NET, explained that this nationwide initiative is rooted in engagement and experience. He said Proton is confident that allowing the public to interact directly with the e.MAS 5, supported by insights from product experts and local influencers, will foster trust and enthusiasm ahead of the car’s commercial debut. He further noted that the tour was crafted to connect with Malaysians at a grassroots level, bringing the future of mobility to familiar environments and vibrant community spaces.

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