A large striking container box topped with an oversized ribbon has appeared along the bustling Jalan Bukit Bintang, in front of The Starhill — and it’s turning heads.
With minimal signage — just the Chery logo and a playful “Guess What’s Inside” invitation — the automotive brand has launched a teaser campaign unlike any other.
Passersby are encouraged to look through the windows built into the container box to catch a glimpse of something sleek, shadowed, and unmistakably bold — but what exactly lies within remains a mystery.
This high-impact activation marks the beginning of Chery’s latest urban campaign aimed at a new generation of drivers — those who crave style, thrill, and individuality. The experience is designed to spark intrigue and encourage conversation, challenging the public to guess what Chery has in store next.
