After a long, quiet time, Great Wall Motor’s electric sub-brand Ora is back with something new. The Chinese Ministry of Industry and Information Technology (MIIT) has revealed details of the brand’s latest SUV, the Ora Cat – the first all-new model to wear the Ora badge since 2022.
Ora, established in 2018 under Great Wall Motor, quickly made a name for itself with quirky, affordable EVs. But a string of missteps left the brand struggling. The launch of the Black Cat and White Cat proved unprofitable, while ventures like the Ole Sharing service drained resources. Things didn’t improve in 2022 when Ora introduced the Ballet Cat, styled like a modern Beetle, and the Lightning Cat (also called Ora 07), which borrowed its look from the Porsche Panamera. Both landed in small, niche markets and did little to help sales.
Since then, Ora has been unusually quiet. Between January and August 2025, sales dwindled to just 14,781 units in China, according to China EV DataTracker. The slump pushed Great Wall Motor to rethink its strategy. This summer, the company announced plans to reignite the brand with four new models. The Ora Cat is the first step in that comeback.







