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Artificial Sound

Honda may be trailing some of its rivals in the electric vehicle (EV) space, but it is catching up quickly with the development of its all-new 0 Series range of battery-electric vehicles. This upcoming lineup will be heavily influenced by the Honda Saloon concept, which debuted earlier this year and will include innovative features designed to mimic the driving experience of traditional internal combustion engine (ICE) vehicles. One of the standout characteristics of these EVs will be artificial sounds and vibrations that replicate the sensation of driving a petrol-powered car.

In the evolving EV market, where differentiation is becoming more challenging due to the nature of electric powertrains, software is playing a critical role. Unlike the clear distinctions that once existed between a four-cylinder engine and a V10, electric motors are far more uniform in their characteristics. To address this, Honda is developing software solutions that will give their EVs unique personalities, helping them stand out in a crowded market.

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Porsche is currently appealing a decision by European trademark authorities regarding a sound designed to replace the near-silence of an electric vehicle accelerating. Porsche had submitted the sound as a trademark, aiming to address the need for electric vehicles to emit identifiable sounds for vision-impaired pedestrians.

However, the European Union Intellectual Property Office (EUIPO) rejected the trademark application, stating that the sound lacked distinctiveness and resembled a traditional internal combustion engine, making it unrecognisable as distinctly Porsche. Porsche appealed this decision, highlighting that the sound was artificially created and not derived from an engine.

Porsche Taycan
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