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iDrive

At CES 2025 in Las Vegas, BMW Group introduced its groundbreaking Panoramic iDrive, setting a new benchmark in vehicle technology and user experience. This close-to-production innovation, powered by the all-new BMW Operating System X, combines cutting-edge design, intuitive operation, and unparalleled personalisation. Scheduled to debut in all new BMW models in late 2025, this evolution marks a quarter-century of BMW’s leadership in automotive infotainment systems.

The Next Step in Driver-Focused Innovation

BMW Panoramic iDrive integrates four key elements to redefine driver interaction:

  • BMW Panoramic Vision: This advanced Head-Up Display spans from A-pillar to A-pillar, projecting critical information onto a black-printed section of the windshield. Essential driving details are shown in the driver’s direct line of sight, with customisable content extending across the screen for all passengers to view.
  • 3D Head-Up Display: Positioned above the Panoramic Vision, this optional display incorporates integrated navigation and automated driving data directly in the driver’s field of vision. Together, the two displays provide a seamless, layered information experience.

  • Central Display with Matrix Backlight Technology: A free-cut, touch-enabled screen located close to the steering wheel ensures ergonomic access. Drivers can personalise up to six widgets, swiping them into the Panoramic Vision display for optimal interaction.
  • Multifunction Steering Wheel: Adopting BMW’s “shy-tech” approach, the steering wheel features illuminated, haptic-feedback buttons that only activate relevant functions. This design keeps essential controls within easy reach without diverting the driver’s attention from the road.

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The UX or User Experience for the driver of today’s cars is a very important aspect that interior designers pay a lot of attention to. Not only does it make a difference to motoring pleasure but also has major influence on safety. With the rapid increase in electronic systems and graphic displays, the UX must be as efficient as possible and also intuitive so that it makes life easier, rather than confusing.

When BMW introduced the iDrive system some 20 years ago, it gave the driver a new way to manage what would come to be called the infotainment system on a display panel in the middle of the dashboard. Instead of having an array of switches and buttons on the dashboard to operate various functions, there was a rotary controller which worked somewhat like a computer mouse.

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