While BYD is already a dominant force in the electric vehicle market in China, its expansion into Western markets, particularly Europe, positions it in direct competition with established giants like Mercedes, BMW, and Volkswagen.

The BYD Han, in particular, stands as a significant model in this expansion, directly competing with renowned vehicles like the Mercedes-Benz EQE sedan and the BMW i5. The Han boasts an impressive set of features on paper, offering all-wheel drive, an extensive electric range of 521km on the WLTP cycle, and a competitive pricing strategy that positions it favorably against its rivals. This move by BYD signifies a strategic push to establish a strong presence and gain a significant market share in Europe’s rapidly evolving automotive landscape.