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tribute

In an era when automakers once expected their sports cars to clinch rally victories, Nissan’s tribute to its 1971 East African Safari Rally success in a 240Z is a compelling nod to those glory days. This one-of-a-kind rally Z, crafted by the skilled hands of Tommy Pike, makes its debut at the 2023 SEMA show, capturing the essence of past triumphs.

Tommy Pike’s creation has seen the rally Z lifted, thanks to the installation of KW Safari suspension, bolstered by a selection of NISMO components. The rugged appearance is complemented by 17 x 7.5-inch prototype NISMO Safari wheels shod in Yokohama GEOLANDAR M/T G003 tires, resulting in an impressive 2-inch increase in ride height.

Protection for the Z’s underbelly is paramount. Front bumper guards and a skid plate have been thoughtfully added to safeguard against rough terrain, while NISMO Off Road LED lights provide crucial illumination.

Inside the cabin, driver safety is a top priority, with Recaro Pole Position seats adorned with four-point harnesses.

Under the bonnet, the twin-turbo V6 has received the skilled tuning hand of AMS, pushing power output beyond the 400hp mark. This performance boost is made possible through a comprehensive list of enhancements, including a cat-back exhaust system, cold air intake, a carbon fibre engine cover, a coolant expansion tank, a street twin-disc clutch, and flywheel.

Visually, the Safari Rally Z Tribute is a striking sight, finished in red with a distinctive black hood. The design harks back to the iconic number 11 Datsun 240Z that secured victory in the 1971 East African Safari Rally, with Edgar Herrmann at the wheel and Hans Schüller navigating. This win marked a significant milestone for the brand, being the second consecutive victory following the Datsun Bluebird 1600SSS’s triumph in 1970.

Nissan’s homage to its rally heritage, as witnessed in the 2023 SEMA show build, serves as a powerful reminder of the bygone era when sports cars were expected to dominate rally circuits, and Nissan certainly left an indelible mark in those legendary races.

A year after officially announcing the end of its production, Volkswagen has produced a final tribute to the iconic Beetle. Taking the celebration of life to the world stage, the ‘People’s Car” is honoured in an animated short film entitled ‘The Last Mile’. It will debut during ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2020’ on an American TV station.

The animated film details the story of a boy whose major life events—from childhood to elderly age—are shaped and influenced by the presence of a Beetle. Fans of the classic-bodied car may recognize details of past advertising campaigns as well as pop culture references such as cameos from Kevin Bacon’s character in ‘Footloose’ and artist Andy Warhol.

Final tribute to VW Beetle

A rendition of ‘Let it Be’, the 1970 Beatles song, performed by the Pro Musica Youth Chorus serves as the soundtrack throughout the animation. The film ends with a not-so-subtle wink and nod to Volkswagen’s electrified future.

“The Beetle is easily one of the most recognizable cars in the history of automobiles,” said Saad Chehab, Senior Vice-President, VW brand Marketing. “Honouring it properly required a medium with just as much versatility and universal appeal as the car itself. While we chose the classic Beetle as the star of the animation, additional campaign components in Times Square honour the latter two generations of cars and their place and presence in American culture. We are proud of our past but our eye is on the future – hence our choice of New Year’s Eve to hint at our upcoming long-range EV and the 2020 Atlas Cross Sport.”

VW Atlas Sport and new logo (1)
The Atlas Sport SUV and the new Volkswagen brand logo.

Complementing the film’s debut during New Year’s Eve festivities in the USA, Volkswagen will adorn New York City’s Times Square with a celebration of films, messages, and hints at its future brand design, including the more modern Volkswagen logo. Utilizing multiple billboards and digital spaces, the future of the brand’s Drive Bigger messaging and images of the 2020 Atlas Cross Sport will be on full display as the clock ticks down to 2020.

Volkswagen unveils a new logo and brand design for new era

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