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DS Automobiles

  • Peugeot owners in the Klang Valley will be happy to note that Bermaz Auto Alliance Sdn. Bhd. (BAASB), the new representatives of the French brand, has officially opened its first Peugeot flagship 3S Centre in Glenmarie, Selangor. Located on the same site as the Peugeot 3S centre before, the new facility has the new Peugeot brand identity. After-sales support at this facility will also be available to owners of Citroen and DS vehicles.

The service facilities available include 21 service bays with the latest manufacturer’s diagnostic system equipment and maintenance tools. Fully trained technicians will ensure the vehicles are maintained and serviced for optimum performance.

BAASB PEUGEOT 3S CENTRE

BAASB PEUGEOT 3S CENTRE

Owners who wish to wait for their vehicles that are being serviced can make use of a comfortable waiting lounge with free refreshments and for those who want to also do some work, there are wifi connections available.

As part of the Bermaz Automotive group (which also handles the Mazda brand), Bermaz Auto Alliance aims to provide best ownership experience and will ensure full and comprehensive after-sales support, especially with warranty-related issues.

Appointments can be made online

The service centre operates from Mondays to Saturdays and offers online service appointments (available at customer.peugeot.com.my) for the convenience of owners. Roadside assistance is also available by calling1-800-22-3399 (24 hours availability).

BAASB currently offers the 2008 (above), 3008 and 5008 (below), all assembled at the Stellantis factory in Kedah.

Peugeot owners are urged to update their information with BAASB so that they can be properly supported and receive important communications relating to their vehicle. They can provide the information at baasb.com.my/Peugeot/ and are assured that all information will be kept and protected in accordance with Personal Data Protection Act of Malaysia.

New Peugeot brand identity and Lion logo launched

While the extreme design of the E-TENSE PERFORMANCE may make it seem like just a showcar, it is actually intended for use as a high-performance laboratory by DS Automobiles, the spin-off brand from Citroen which became a standalone brand.

The prototype has been conceived to accelerate the development of technology for the future of DS Automobiles design. It has been devised, developed and created by DS Performance, which has been successfully participating in the single-seater electric Formula E series.

DS Automobiles E-TENSE PERFORMANCE

DS Performance has been participating in single-seater electric Formula E series with the French-Chinese TECHEETAH team since 2016.

“Our objective is to apply the experience acquired in Formula E and the expertise that we’ve taken from our international titles to a project which predicts the high-performance electric car of tomorrow. It is a laboratory that we will use to analyse the behaviour of components and to develop them with a view to future manufacturing. The idea is also to find solutions to lower costs, make them easier to manufacture and explore implementations in production models. The next generations of the E-TENSE range will benefit from these developments,” said Thomas Chevaucher, Director of DS PERFORMANCE, the brand’s motorsports division.

DS Automobiles E-TENSE PERFORMANCE

Up to 8,000 Nm
The powertrain is made up of two electric motors giving a combined power of 600 kW (250 kW at the front, 350 kW at the back) corresponding to 815 hp and torque of 8,000 Nm at the wheels. Taken straight from DS PERFORMANCE developments for Formula E, these two electric motors prioritise the use of energy in the most effective way. If, physically, the DS E-TENSE PERFORMANCE keeps a braking system with discs and pads for safety, only the regeneration system is used for braking.

DS Automobiles E-TENSE PERFORMANCE

The battery pack is one of the fundamental parts of the very high-performance mobile laboratory. It is compact and housed in a carbonfibre-aluminium composite envelope. This is situated in a central rear position for optimum weight distribution. The battery pack, using experience from  electric car racing, is developed jointly with TotalEnergies and its subsidiary Saft. It uses innovative chemistry and an immersive cooling system for cells – at odds with current technology – thanks to a bespoke design of Quartz EV Fluid solution. This battery permits phases of acceleration and regeneration of up to 600 kW, enabling the exploration of new avenues for future generations of production vehicles.

The design language
The DS Design Studio Paris was responsible for the extreme form with a frontal appearance that has a new surface for expression in place of the grille. Already suggested by the DS AERO SPORT LOUNGE, this treatment combines the DS Automobiles logo with a 3-dimensional effect that displays a special welcome sequence.

On either side, new daytime lights combine technology and design with unprecedented thinness to give a wide span of light (made up of 800 LEDs). Two cameras are used instead of headlamps, providing a visual identity while enabling useful data to be collected while on the move.

To go with the aerodynamic lines, the bodywork introduces a ‘beetle-effect’ interference colour. Depending on exterior conditions and the viewing angle, the perception of the colour changes and gives a striking contrast against the gloss black surfaces stretching to the bonnet.

DS Automobiles E-TENSE PERFORMANCE

The cockpit has been conceived to gather data. Bucket seats and a Formula E steering wheel create an ambience devoted to high performance but there is also comfort and attention to detail. An in-car FOCAL Utopia sound system with a pair of exclusive Scala Utopia Evo speakers give a unique signature sound.

DS Automobiles E-TENSE PERFORMANCE

Formula E’s Gen2 EVO racing cars will run for the last time in Season 8 in 2022, with Gen3 being used in 2023

  1. Building on the support from leading car manufacturers, Formula E will officially become an FIA world championship starting from the 2020/2021 season (which typically starts towards the end of the year). As part of a constant process of innovation, the all-electric single-seater championship will introduce the Gen2 EVO, a restyled version of the current racing car.

DS Automobiles and its team partner DS TECHEETAH are already preparing for this new season with race livery design of their future racing car for Season 7. DS Automobiles and its sporting entity DS Performance successfully completed the transition between the two generations of Formula E cars. With a motor that increased to 250 kW and a battery of 52 kWh, the drivers can compete in an entire E-Prix distance without car change-overs. Aligned with DS TECHEETAH, the DS E-TENSE FE19 won the two Championship Drivers and Teams titles in the last season.

2019 DS CTHEETAH Formula E
The current Formula E car run by DS TECHEETAH.
Formula E DS Techeetah Gen2 EVO
The Gen2 EVO car for Season 7.

Formula E DS Techeetah Gen2 EVO

How the car will evolve
Formula E will evolve the design of the car and changes will include modification of the front and rear appendages, addition of a ‘shark fin’ on the bonnet and opening of the front wheel arches. The design of the Gen2 EVO to be used by the DS TECHEETAH Team incorporates the facelift imagined for the next season while retaining the black and gold codes of the DS E-TENSE FE20.

“Formula E is as much a place of experimentation as it is a field of expression for DS Automobiles. We demonstrate our vision by having been the first premium manufacturer involved, our expertise in electrification by winning races and championships and our know-how by multiplying innovative actions around competition. Being the first team to present the design of our future single-seater is a new step in this commitment, ” said Beatrice Foucher, CEO of DS Automobiles.

BHPetrol RON95 Euro4M

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Aiming to reduce accidents, a new law was passed this year which will require all new cars sold across the European Union (EU) from 2022 to have systems that warn drivers of drowsiness and distraction. The law has been deemed necessary as data shows that, in the UK for example, , there have been 4,000 accidents and 150 fatalities caused by driver fatigue since 2015.

DS Automobiles, the premium brand in the PSA Group, is among the first to respond to this new law to fit cars with fatigue alert systems. Its DS Driver Attention Monitoring system helps keep drivers alert and prevents them from falling asleep at the wheel. The advanced technology tracks signs of tiredness and could save around 50 lives a year on UK roads.

DS - DRIVER ATTENTION WARNING

Monitoring with infrared cameras
The system, already available on the DS 7 CROSSBACK, combines a pair of infrared cameras focused on the driver with continuous vehicle position monitoring. Futuristic driver-facing cameras, mounted above the steering wheel and at the top of the windscreen, monitor 3 key physical signs of distraction or drowsiness; movement of the eyes, eyelids or neck. If any of these are detected, an audible alert is set off and a warning notice appears on the digital instrumentation display.

At the same time, vehicle position monitoring constantly tracks the car in relation to road markings and warns the driver with an audible alert if there are any sudden or unexpected steering movements.

DS - DRIVER ATTENTION WARNING

DS - DRIVER ATTENTION WARNING

The combination of these technologies allows the system to comprehensively monitor drivers for the key warning signs of distraction and drowsiness and maximises the window in which a driver can be warned and encouraged to take steps to counter against it.

“Distracted and tired drivers are a serious safety threat on roads across the UK and it is the cause of thousands of accidents a year, with some ending in fatalities. This serious issue can benefit from the latest technologies available, which is why we have made our DS Driver Attention Monitoring technology available across the range on DS 7 CROSSBACK. Coupled with DS Night Vision and DS Active Led Vision, DS Automobiles is able to lead the way on improving the safety on the roads,” said the company’s Head of Product, Vince Clisham.

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The first DS 7 Crossback made its official ‘preview’ sometime at the end of last year during the Kuala Lumpur International Motor Show 2018 (KLIMS) and today, Naza Euro Motors Sdn Bhd has officially launched it for the Malaysian market.

The new DS 7 Crossback represents the first model of the brand’s second-generation line-up and it promises nothing but luxury, style, and sophistication unlike any other SUV in the market. Aesthetically pleasing to the senses, the new DS 7 comes with the very recognizable DS Wings, diamond-effect gloss black grille, Active LED Vision, and other ‘charismatic’ features. (more…)

Out with the old, in with the new! As the new zodiac year approaches, those celebrating are busy making preparations and spring cleaning their homes; replacing old belongings with new ones as a symbol of starting the year afresh. In light of the festivities, the Naza Group is offering exciting value-add deals for Cars and Bikes so that customers can take this opportunity to replace their old with the new and usher in the Lunar New Year with good fortune and prosperity!

From now until 5th February 2019, patrons who visit Naza Automall, Petaling Jaya are entitled to spin ‘The Wheel of Prosperous Rewards’ with every purchase of a vehicle and stand a chance to win exclusive ownership bonuses for an enhanced driving experience. Prizes include dashboard cameras, car window tint, 10” DVD/CD player, petrol vouchers, ceramic paint protection coating and a mystery gift!

Naza Kia Malaysia, the official distributor of Kia vehicles in Malaysia, is also offering a limited-time only 5-year warranty with unlimited mileage for all Kia models! On top of that, enjoy up to 5 years free maintenance service while the promotion lasts from now until 28th February 2019. But wait! More good fortunes await Kia customers as they have the option to redeem gold valued up to RM21,000 or enjoy cash rebates of up to RM31,000 with purchase of any Kia vehicle.

Nasim Sdn Bhd, official distributor of the Peugeot brand is offering free 3-year service for the Peugeot 3008 SUV for a limited time only from now until 28th February 2019. With the innovative car bagging the Malaysia Automotive Institute’s Car Of The Year 2018 title (below), it will definitely be the topic of conversation at your reunion dinner! Take this opportunity to test drive the 3008 SUV during the Peugeot Prosperity Drive from 12th-13th January 2019 at all Peugeot outlets nationwide, and better yet – enjoy a special rebate of RM9,000 on the spot by purchasing the car!

Recently introduced to Malaysian shores, the Citroën Grand C4 SpaceTourer is a family-friendly MPV with state-of-the-art safety features, perfect for the journey back to your hometown this Chinese New Year with your family. Available now until 28th February 2019, customers can enjoy 3 years free service with purchase of the MPV.

DS 5, the flagship DS Automobiles model embodies French luxury savoir-faire. Discerning customers with a taste for dynamic performance, high refinement and avant-garde styling will find the DS 5 perfect for a sophisticated ride home. Running from now until 28th February 2019, Naza Euro Motors is offering a low interest rate of only 0.88% in collaboration with Maybank and an additional 5-year free service with every purchase of the DS 5.

If you have always wanted to own a Vespa, now is the time as customers can enjoy a low interest rate of 6% per annum on top of an additional 1-year extended warranty from now until 31st March 2019, in collaboration with AEON Credit for purchase of any Vespa bike, excluding the Vespa 946. Grab this opportunity to ride the stylish and iconic Italian scooter freely around your hometown and become the talk of the town.

Or if you prefer the aggressive spirit of the Indian Motorcycle bikes: Harmony Fabulous, distributor of the legendary American brand is offering free 3-year service maintenance and 2-year warranty with unlimited mileage as well as a complementary RM3,888 voucher for purchases made during the Bobber Bonanza campaign. The campaign runs from now until 31st January and is applicable to all Indian Motorcycle models displayed.

Ducati Malaysia is also offering exclusive deals for selected Ducati models for one weekend only (26th to 27th January 2019). The Ducati models featured in the “CNY Balik Kampung Special” campaign include the Panigale V4S, Multistrada 1200 Enduro, Scrambler 1100 Sport, Hypermotard 939 and 959 Panigale Corse. This is your chance to own a powerful Ducati bike that is perfect for maneuvering through the ‘balik kampung’ traffic while enjoying rebates of up to RM8,000 or receive authentic Ducati merchandise!

The journey back home during the festivities will be a long one with the inevitable heavy traffic leading to the outskirts so might as well make the most out of it and travel in comfort and style!

Naza Euro Motors Sdn Bhd, the sole distributor for DS Cars in Malaysia has officially launched the new DS Store Petaling Jaya, marking the first of its kind in Malaysia and Southeast Asia. The flagship outlet was inaugurated in the presence of  Yves Bonnefont, CEO of DS Automobiles and Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings.

Weaving the excellence of French savoir-faire in a luxurious and modern space, the DS Store Petaling Jaya emphasises on the refined world of DS Automobiles, replete with its distinguished Corporate Identity in mind and French know-how in the premium segment. The design concept is based on DS Automobiles’ signature design philosophy for its outlets in key global markets, taking inspiration from the DS Spirit of Avant-garde as well as innovation and state-of-the-art features, only available in a DS vehicle.

The warm black, carmine red and champagne colours iconic to the DS brand adorns its walls and floors of the store, exuding a designer ambiance with great precision and creativity. At the centre of it all is the première appearance of the DS 7 CROSSBACK, which captivated guests and business partners alike at the event. With a total floor space of 3,230 sq ft, the new DS Store Petaling Jaya has the capacity to display three cars at any one time and offers 3S facilities for the convenience of DS owners. The outlet will serve as a one-stop centralised hub for DS owners and prospective customers to experience the very best of what DS Automobiles has to offer.

Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings said, “The new DS Store Petaling Jaya is the first to be introduced in Malaysia and in Southeast Asia. It is designed to provide premium service and the best in customer experience. The DS Store is about inviting visitors to immerse themselves in the values of the DS brand and gives visitors sophistication at their fingertips to configure, personalise and view their new DS.”

“With DS Automobiles’ fervent support and vision to continue accelerating DS brand development in Malaysia, we plan to invest RM5 million for marketing, operations and such in 2019, on top of the initial investment of RM2 million to set up the flagship store,” added Dato’ Samson. Present to officiate the new DS Store launch was Yves Bonnefont, CEO of DS Automobiles, who commented, “Each DS Store embodies DS Automobiles universe and is inspired by parisian luxury boutiques with its very own atmosphere. It is designed to place the customer at the centre of the brand experience.”

DS Automobiles is a world-renowned French premium brand known for its exclusive and exceptional customer experience through outstanding products and exacting standards of service that are distinctively theirs. The new DS Store Petaling Jaya will offer a new approach to customer experience for French know-how and high-end automotive products. A dedicated Customer Lounge welcomes discerning customers to configure, personalise and purchase their finest DS in-store, guided by a DS Advisor. The car exhibition area gives pride of place to a flagship model from the DS collection. Also on display is a large collection of DS lifestyle products inspired by DS Automobiles’ distinctive brand values of French expertise in opulence, refinement, personalisation and advanced technology.

A virtual reality experience at the VR Zone adapts the advanced technology of DS Virtual Vision,  giving visitors a peek into the latest DS models where they can virtually view, explore, customise and interact with the cars in an almost realistic manner.

DS Automobiles currently has 450 DS Stores worldwide and continues to pique the interest of premium car enthusiasts globally.

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