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The Gasket Alley

Didi Resources Sdn. Bhd. being the newly appointed sole-distributor for Aprilia in Malaysia opened its doors to a brand-new showroom and service centre spanning 2,041 sq ft to bring a new home to Aprilia owners at the renowned motorcycle hub, The Gasket Alley in Petaling Jaya. The grand opening was also witnessed by Max Biaggi a former Grand Prix motorcycle road racing World Champion and winner of the 2010 and 2012 World Superbike Championship (below, 4th from right).

“We are honoured to be given the trust and responsibility to manage Aprilia, a renowned brand under the Piaggio Group of Companies, the following trust comes one year after we re-introduce Moto Guzzi in Malaysia. Our vision is to create a new ownership experience for existing and new customers where owning a motorcycle goes beyond just the product…

… we will continue to invest in after sales improvement and value added services to increase the ownership experience like dedicated track days, racing support, rides and gathering that is niche and unique to each Aprilia Owners”, said Chairman of Didi Resources Sdn Bhd, Mr Rewi Hamid Bugo (above).

“The new showroom is aligned with our global initiative to combine some of our brands under one roof and with this new centre, our customers and owners can visit us to engage in both Aprilia and Moto Guzzi products and services and be immersed in an exclusive two wheel environment”, said Pierre Sainton, Area Sales Manager, PIAGGIO ASIA PACIFIC PTE. LTD (above). The following opening also witnessed the signing of commitment by 3 dealers to invest in the brand in stages in 2019.

They consist of Welly World Cycle (Sungai Buloh), Sheng Fatt Superbike (Penang) and Soon Hin Co. (Kuantan) to further strengthen the network infrastructure in Malaysia. In conjunction with the Malaysian MotoGP race which happened from the 2nd until 4th November 2018 at the Sepang International Circuit, several exciting programs had been organized, including a Meet and Greet session with Max Biaggi, a dinner party with Aleix Espargaró and Scott Redding, Aprilia community ride to Sepang MotoGP and Aprilia Tribune at the grandstand to support the team.

The Gasket Alley has been around for while now, occupying the space which was once home to Honda Malaysia, in Petaling Jaya, and this cool hang-out location has just become a new home to one of the most iconic brands of motorcycles, Harley-Davidson. DIDI Resources Sdn. Bhd., the newly appointed authorised sole-distributor of Harley-Davidson motorcycles in Malaysia has announced the official opening of Harley-Davidson of Petaling Jaya (HDPJ), at The Gasket Alley.

HOGs (Harley Owners Group) nationwide now have a place to call home again, and judging by the way this place looks, it’s the perfect setting for them too. Occupying 20,000sq.ft of space, the new premises is owned and operated by the Goh Brothers Motorcycles Sdn. Bhd., a subsidiary company under Goh Brothers Capital, a known retail specialist in the automotive realm.

One of the key elements officially announced during the launch was that all Harley owners are welcome to use the sales and service facilities at HDPJ, regardless where they purchased their bike from, be it from the previous importer or grey-market, via a zero-cost activation of any existing warranties or service requirements.

“We invite all HOGs to be part of our new Harley-Davidson family, regardless where they may have bought their bike from…” said Goh Kian Sin, Chairman of Goh Brothers Motorcycles (above).

Located at The Gasket Alley, Lot 15, Jln 13/6, Section 13, PJ, the new HDPJ premises will host a series of events, starting with the inaugural HDPJ HOG Ride to Tanjung Malim on 10th March, which will see as many as 500 Harleys participating, followed by an estimated 1,500 Harley owners who will throng the new HD premises in PJ by the late afternoon and evening to celebrate the official opening of HDPJ.

In conjunction with the launch, HDPJ also announced the formation of HOG Petaling Jaya Chapter Malaysia. “HOG provides a springboard for dealers to engage, enlist and excite their customers, and by managing a chapter, each dealership can localise activities, events and rides while providing more personalised service to their customers”HDPJ.

Of course as with any HD showroom, in addition to aftersales service, HDPJ also offers a wide selection of official accessories and HD merchandise for its owners as well as walk-in customers.

It’s a really cool place to visit, so if you happen to be in the area, do drop by, it’ll be worth your time! – Chris Wee.

For more info call 03-7955 9399 or visit www.facebook.com/harleydavidsonpj

Harley-Davidson of PJ Photo Gallery…

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