Mercedes-Benz Malaysia (MBM) has set the new benchmark when it comes to the level of luxury provides at showrooms thanks to their new brand presence at the elevated Cycle & Carriage Bintang dealership located in Mutiara Damansara.
The new concept showroom showcases MBM’s commitment in being the leader of premium automotive luxury experience throughout the customers’ journey of owning a Mercedes-Benz vehicle. This new era of customer-centric efforts marks a more dedicated approach to deliver nothing but the best for current and new owners alike.
According to Dr. Claus Weidner, President & CEO of MBM, “The new brand presence redefines the future of retail. At Mercedes-Benz, we take great pride in making the customer journey just as fulfilling as the ride ahead. We strongly believe that the introduction of this new brand presence will enable us to better cater to customers together with our trusted partner.”
Also present for the unveiling was Mr. Wilfrid Foo, CEO of Cycle & Carriage Bintang, who stated “We are proud to be the very first to bring this new Mercedes-Benz brand presence and experience to our customers in Malaysia. And to us, innovation is in the ability to bring to life an experience that addresses the unmet and unarticulated need. Today’s launch is a milestone in our journey to achieve that ambition.”
The newly developed elements to the new and improved showroom start off with personal assistance right at the welcome area where customers are welcomed with esteemed members of staff to guide them on their Mercedes-Benz journey, whether it’s buying a new car or getting their current vehicles serviced.
There’s also a brand space where customers can experience the brand in the virtual world with the guide of the Autohaus’ Product Experts. Waiting for your cars to get serviced is an experience as the showroom provides leisure facilities like hospitality café for you and your family to spend your time comfortably.
The integration of digital media throughout the showroom plays a major role in design to optimise customer experience, product presentation as well as a more entertaining interior compared to the usual showrooms. This provides a more atmospheric ambience for customers to enjoy as this is what MBM strives to achieve in providing the ultimate experience for fellow enthusiasts of the brand.
All these elements are housed within a new architectural concept where MBM’s corporate identity elements, brand architecture and interior designs portray the core values Mercedes-Benz customers have come to expect for a premium brand such as this.
In short, everything is taken care of with premium services from the moment you walk into the showroom to the point where you leave with your new vehicle and beyond. To know more, head over to www.mercedes-benz.com.my or visit their upgraded showroom located at the heart of Mutiara Damansara.
First Mercedes-Benz fully-electric premium MPV to make public debut next month
