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SDAC Recognised As The Best Ford Distributor In Asia Pacific (Distributor Markets)

Sime Darby Auto ConneXion (SDAC), being the sole distributor of Ford in Malaysia, recently gained praise for achieving the highest level of overall customer satisfaction, exceptional business performance, and the most outstanding customer initiative in 2022, clinching the Henry Ford Excellence Award.

The Henry Ford Excellence Award, previously known as the Chairman’s Award, is the highest distinction in Ford’s annual rewards and recognition programme.

To qualify as a contender for the award, distributors are required to meet several core criteria, specifically 100 percent achievement on new vehicle sales and parts sales targets. They will also need a score of at least 90 percent respectively in sales and service customer satisfaction.

Additionally, for the fourth consecutive year, the company has also earned the President’s Award for Sales and President’s Award for Service for both the highest level of sales customer satisfaction and the highest level of service customer satisfaction.

“We are honoured to receive the 2022 Henry Ford Excellence Award, President’s Award for Sales and President’s Award for Service as a recognition of our achievements and the initiatives that we have implemented for our customers. We are equally humbled to be acknowledged for our commitment and investment in making sure customers are taken care of, well after the vehicle purchase,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

“We are committed to providing a richer and more immersive ownership experience for customers through holistic programmes like Ford Ranger Getaways, the first and only initiative of its kind, not just in Malaysia, but across Ford’s vast distributor network,” he added.

Ford also takes into account any outstanding customer experience initiatives, which led to SDAC receiving the award for its unique Ford Ranger Getaways initiative.

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