Proton has unveiled its latest model, the Proton S70. It is the company’s first all-new sedan model since the launch of the Proton Persona in August 2016. The model’s official name was revealed along with the tagline “Intelligence that Evolves” by Dr. Li Chunrong, CEO of Proton. Customer bookings for the Proton S70 will commence on November 1, 2023, with a fee of RM500.
It is a new chapter for Proton as it re-enters the family sedan market with an intelligent, safety-focused, and well-equipped model. The S70 features intelligent safety technology, connectivity, and a 1.5L turbocharged engine with a dual-clutch transmission, designed to cater to existing and new Proton enthusiasts.
The S70 is the fourth all-new Proton model developed in collaboration with Geely, following the Proton X70, Proton X50, and the mild hybrid Proton X90. It is the second all-new model to be introduced in 2023. Before its official launch, customer previews will be held in major Malaysian state capitals, providing an up-close viewing of the model.
Proton’s line-off ceremony is considered a crucial step in partnership with DRB-Hicom and Geely to establish Tanjong Malim and the Automotive High Tech Valley (AHTV) as a national automotive hub. Proton has made substantial investments in upgrading facilities, including a new engine assembly line, a stamping shop, and assembly lines, amounting to over RM1.8 billion since 2019. These efforts will help Proton expand its range of vehicles, including New Energy Vehicles (NEVs) and eventually electric vehicles.
The Proton S70 is poised to continue Proton’s journey of growth and innovation, aiming to compete in the family sedan market segment once led by models like the Proton Wira, Waja, and Prevé.