Lotus has unveiled a new bespoke service called Lotus Chapman Bespoke, catering to the growing demand for personalised automotive experiences worldwide. This service offers customers the opportunity to customise their Lotus vehicles extensively, ranging from unique badges and trims to complete one-off personalisation of entire vehicles.
Initially launching in China on April 25, 2024, Lotus Chapman Bespoke will subsequently roll out globally over the following months. Clive Chapman, son of Lotus founders Colin and Hazel Chapman and Director of Classic Team Lotus, expressed enthusiasm for the service, stating that it allows drivers to create their own innovations while honouring his parents’ extraordinary legacy.
The name Lotus Chapman Bespoke pays tribute to Colin and Hazel Chapman, who founded Lotus in 1948 in London, UK. Renowned for his pioneering spirit and innovative designs, Colin Chapman’s legacy continues to inspire the brand’s commitment to pushing boundaries and challenging the status quo.
Qingfeng Feng, CEO of Lotus Group, emphasised Lotus’s heritage as a bespoke carmaker, highlighting Colin Chapman’s hands-on approach to crafting cars from scratch. Lotus Chapman Bespoke aims to uphold this tradition by empowering customers to personalise their vehicles according to their unique preferences.
The bespoke service offers three levels of personalisation:
- Tailor-made: Customers can select their own combination of colours, designs, and exclusive details to create a truly unique vehicle.
- Collection: Limited-edition designs developed in collaboration with partners, artists, and luxury brands provide customers with curated options for personalisation.
- One-off: Customers have the opportunity to build a completely unique car tailored to their individual tastes and preferences.
Lotus invites enthusiasts to explore the possibilities of Lotus Chapman Bespoke through its online platform or by contacting their local Lotus Centre for more information. With three levels of excellence and endless combinations, Lotus Chapman Bespoke promises to elevate the ownership experience for Lotus enthusiasts worldwide.
