Ferrari’s much-anticipated push towards full electrification has encountered a notable setback, with plans for its second fully electric vehicle now postponed until at least 2028. Initially scheduled for launch by the end of 2026, the project has been delayed by two years, according to sources with direct knowledge of the matter.
Two insiders speaking to Reuters revealed that the decision stems from underwhelming market demand, even among the brand’s typically loyal and affluent clientele. Ferrari had intended to follow its first electric model with a second in quick succession as part of a broader electrification strategy. However, revised internal projections have forced the Italian marque to reassess the viability of this approach.
The sources pointed to a significant disconnect between expectations and current consumer appetite, with one noting that sustainable demand for high-performance EVs is virtually non-existent at present. While Ferrari remains confident in the long-term prospects of electric mobility, it has become evident that the market is not yet ready to fully embrace electric supercars at a scale that would ensure profitability.
This hesitation is not unique to Ferrari. The ultra-luxury performance car sector as a whole is grappling with a similar dilemma. Lamborghini has already deferred the introduction of its first electric model to 2029. Porsche, another key player in the segment, has recently scaled back its electrification efforts in light of the lacklustre sales of the Macan EV and the Taycan. Maserati, too, has opted to shelve its plans for an electric variant of its MC20 mid-engined supercar.
Despite these industry-wide challenges, Ferrari is continuing with the rollout of its debut electric model, the Elettrica. Designed in collaboration with Jony Ive, the celebrated designer behind many of Apple’s most iconic products, the Elettrica is scheduled for a phased unveiling beginning in October. A full global debut is expected in spring 2026, with initial customer deliveries to commence later that year.
