Proton New Energy Technology Sdn Bhd (PRO-NET), a subsidiary of Proton, has officially introduced new variants of the Proton e.MAS 7, Malaysia’s best-selling electric vehicle, now enhanced with a host of upgrades driven by customer feedback. The latest iteration features new colour options, expanded in-car technology via an over-the-air (OTA) software update, and a revised sales policy aimed at improving the overall electric vehicle ownership experience.
The latest OTA update brings meaningful advancements to the e.MAS 7, introducing support for Apple CarPlay—both wired and wireless—alongside the integration of additional third-party applications. Among the new apps now supported through the Flyme Auto operating system are Zoom for Cars, izi.TRAVEL, and the Vivaldi Browser, offering a more connected and intuitive driving environment. Although Apple users can now enjoy seamless integration, Android Auto compatibility is expected to roll out later in the year.
This update also enhances the EV’s safety and personalisation features. One key upgrade includes an expanded selection of tones for the low-speed pedestrian alert system. In addition to the Classical setting, two new sound profiles—Galactic Note and Space Walk—have been added, allowing drivers to select the audio cue that best suits their environment or taste. Once chosen, the preferred sound will be saved and activated each time the vehicle starts.
As part of the vehicle refresh, PRO-NET has introduced a striking new exterior colour, Obsidian Black, catering to customer demand for a more timeless and premium appearance. The update also includes the debut of an exclusive Alabaster White interior, available solely on the Quartz Rose and Turquoise Green Premium variants. Each of these configurations will be limited to just 250 units, underlining Proton’s focus on offering a more tailored and luxurious experience.
Zhang Qiang, Chief Executive Officer of PRO-NET, noted that these enhancements were implemented in direct response to user feedback. He stated that the goal was not merely to add features but to elevate the entire driving experience, ensuring the e.MAS 7 evolves with customer expectations while remaining dependable and intelligent.
To further incentivise buyers, PRO-NET has launched a new “Power Pack+” package that adds substantial value to each purchase. The offering includes a complimentary 7kW home charger (Power Home), a V2L adaptor (Power Plus), five years of unlimited internet data (Power Online), and a comprehensive warranty bundle under Power Thru, which covers six years of unlimited mileage for the vehicle and eight years or 160,000 km for the high-voltage battery. Buyers trading in their old vehicles will also receive a RM5,000 rebate, subject to inspection approval under Power Exchange.
Additionally, the e.MAS 7 now comes standard with a tonneau cover for increased practicality. This feature will also be made available free of charge to existing customers as part of PRO-NET’s ongoing support for early adopters.
The refreshed e.MAS 7 is now available across all authorised Proton e.MAS dealerships nationwide. With its suite of updates and customer-focused improvements, the new variant aims to strengthen Proton’s leadership in Malaysia’s growing electric vehicle segment and offer a compelling option for both first-time and returning EV buyers.
