Isuzu Malaysia continues to reinforce its position as the second leading pick-up truck brand in the country, following a strong showing in the first half of the year. Buoyed by record-setting results in the first quarter, the brand secured a 16 percent market share, translating to 3,081 units sold to date. The performance has been attributed largely to the enduring appeal of the 1.9-litre Isuzu D-Max range, which now represents more than 85.8 per cent of total sales.
Among the standout performers is the 1.9-litre 4×4 Auto Premium variant, which has captured 18.6 per cent of overall sales thanks to its compelling combination of fuel efficiency, comfort, and advanced safety features. Notably, this variant played a key role in securing a place in the Malaysian Book of Records for achieving the longest distance travelled on a single tank of fuel—an accolade that has further enhanced its reputation for reliability and efficiency.
Isuzu Malaysia’s Chief Executive Officer, Tomoyuki Yamaguchi, stated that this year’s sales figures reaffirm a trend that emerged last year, where both traditional pick-up buyers and those transitioning from passenger cars began recognising the D-Max’s compelling value proposition. He emphasised the importance of continuing to communicate the vehicle’s core strengths and ensuring satisfying ownership experiences in the months ahead.
With nine different variants in the current line-up, ranging from the practical 1.9-litre Low Ride 4×2 workhorse to the top-tier, award-winning X-Terrain model, Isuzu Malaysia boasts the most diverse pick-up truck offering in the market. This broad selection enables customers to find a configuration that meets their specific requirements without compromising on capability, durability, or efficiency.
Looking forward to the second half of the year, the company is aiming to broaden its customer reach beyond traditional showroom environments. Chief Operating Officer Kenichi Kudo explained that future strategies will include engaging potential buyers through more immersive experiences, designed to showcase the D-Max’s practical advantages and performance capabilities. These efforts are set to strengthen Isuzu’s market presence further while appealing to an even wider segment of consumers.
