Proton New Energy Technology Sdn Bhd (PRO-NET), the electric mobility arm of national carmaker Proton, has launched a nationwide roadshow to introduce the highly anticipated Proton e.MAS 5, the second model in the brand’s e.MAS electric vehicle (EV) series. The initiative, branded as the MISI 5 Tour, will run from August to October 2025, covering five key regions across Malaysia, including both Peninsular and East Malaysia.
The Proton e.MAS 5, aimed at urban first-time EV users, young professionals, and families, is expected to offer Malaysians an affordable entry point into sustainable mobility. Designed with real-world utility in mind, the e.MAS 5 promises practicality, efficiency, and advanced technology, characteristics PRO-NET intends to highlight through this public engagement campaign.
PRO-NET Chief Executive Officer Zhang Qiang noted that while the Proton e.MAS 7 has already become Malaysia’s top-selling EV, the best way to generate confidence and excitement around the upcoming e.MAS 5 is through direct public interaction. He explained that the roadshow will allow Malaysians to inspect the vehicle, interact with product specialists, and experience how the car fits into everyday life scenarios.
Unlike conventional car launches, the MISI 5 Tour is built around lifestyle integration. Visitors will not only be treated to a static display of the e.MAS 5 but will also be immersed in curated experiences that demonstrate how the vehicle supports daily routines. These include insights into its storage capacity, urban manoeuvrability, safety systems, and smart features such as real-time charging plans and pre-conditioning. From pre-school runs to weekend trips, Proton is positioning the e.MAS 5 as more than just a city commuter, but a reliable part of modern life.
One of the standout features of the e.MAS 5 is its efficiency and fast-charging capability, with the ability to recharge to 80% in less time than a lunch break. Interior space is equally practical, with room for everything from gym bags and groceries to baby strollers, all packaged within a tech-savvy and user-friendly cabin.
To humanise the roadshow, each regional stop is paired with a local influencer who will showcase the e.MAS 5 through a themed experience reflecting regional culture. In the Central region, designer and television personality Karl Shafek will transform the vehicle into a mobile makeup studio during KL Fashion Week.
In the South, culture enthusiast Johan Eskandar will explore heritage routes alongside his well-known feline companion. Food personality Soyabelacan will represent the Northern region, using the car’s front trunk for culinary demonstrations. On the East Coast, mural artist Zameer Pentbrush will turn the e.MAS 5 into a rolling artwork, while in East Malaysia, content creator Ain Ramli will lead a live-streamed haunted adventure powered by the car’s tech capabilities.
The MISI 5 Tour begins in the Central region, with key public displays scheduled for 15 August at Batu Caves, Putra Mosque, Central Market, KLCC, and Saloma Bridge. Ahead of this, from 9 to 17 August, the vehicle will be showcased at several Proton e.MAS dealerships across the Klang Valley, including locations in Shah Alam, Setia Alam, Glenmarie, Puchong, Putrajaya, Kajang, Balakong, and others.
Following the Central leg, the tour will proceed to the Northern region (Penang, Perak, Kedah) from 21 to 25 August, then to the East Coast (Pahang, Terengganu, Kelantan) between 4 and 8 September. Southern Malaysia (Johor, Negeri Sembilan, Melaka) will host the tour from 13 to 21 September, and the East Malaysia segment will conclude the roadshow with events in Sarawak from 25 to 28 September, and in Sabah from 3 to 5 October.
As anticipation builds for the e.MAS 5’s official launch later in 2025, the MISI 5 Tour is expected to play a critical role in fostering public interest and acceptance of EVs. By bringing the EV experience directly to Malaysians in diverse, real-life contexts, PRO-NET aims not only to promote the e.MAS 5 but to inspire greater EV adoption across the country.
