Proton recorded its best monthly sales in three years, moving 15,228 cars in August 2025. This helped the company cross the 100,000 sales mark for the year, keeping it as Malaysia’s second-best-selling car brand. The strong month gave Proton a 20.6% market share, one of its highest this year.
The new Proton X50 was the star of the month. After a strong debut in July, sales shot up to 4,287 units in August, making it Malaysia’s top-selling SUV and B-segment leader. In just 38 days, over 5,000 X50s have been sold. Proton said the success came from careful planning, with production and marketing campaigns ready even before launch.
The Proton Saga, fresh from its 40th anniversary, continued to shine. With 6,331 units sold in August, it remains Proton’s best-selling model, reaching 44,676 units this year.
Other models also did well:
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S70 – 1,210 units, still the best-selling C-segment sedan.
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X90 – 220 units, leading the D-segment SUV class.
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X70 – 627 units, up nearly 40% compared to last year.
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Persona – 1,379 units.
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Iriz – 305 units.
On the electric side, the Proton e.MAS 7 remained Malaysia’s top-selling EV, with 852 units in August and a total of 5,811 so far this year. Proton also has big plans ahead, with the upcoming e.MAS 5 affordable EV and a new EV plant in Tanjong Malim.
Proton also shipped 586 cars abroad in August, its best export month this year, bringing the 2025 total to 3,144 units – nearly 50% more than last year. The Saga, X50, and e.MAS 7 were the biggest contributors, with the e.MAS 7 set to launch in Singapore this month.
With strong sales at home, growing exports, and more EVs coming, Proton looks set to keep its momentum through the rest of 2025.
