The all-new Proton X50 has officially taken the crown as Malaysia’s number one SUV. Launched on 24 July, the B-segment SUV impressed with its sharp design, modern features, and improved interior. In August alone, more than 4,000 units were sold, making it a clear leader in its class. A lot of interest has come from younger buyers, both online and in showrooms.

East Malaysia has played a big role in this success. Demand there is strong, and Proton has been preparing its after-sales support to keep up. The Regional Parts Centre in Kuching, Sarawak is now a key hub, ensuring parts reach dealers quickly — sometimes in just two days. The warehouse has expanded to 28,000 square feet, three times bigger than before, and can store stock for up to three and a half months. It also receives direct shipments from overseas, helping to keep supplies steady.

East Malaysia contributed 20.6% of Proton’s total sales in 2025, with market share growing to 19.5% from 19% last year. While the X50 is off to a strong start, the Proton Saga remains the best-seller in the region, with 13,619 units sold so far this year. The Persona and X50 follow behind.

To support this growth, Proton is focusing on after-sales service through its Proton Operational Excellence (POE) programme. This covers everything from technician training and service quality to stock management and customer care. Dealers are assessed monthly, with the best outlets earning a 5-Star Dealer Award to keep standards high.

With the X50’s popularity rising and after-sales systems improving, Proton is well-positioned to strengthen its presence in East Malaysia and across the country.