The Proton Saga celebrates four decades of continuous production in 2025. Since its launch in the 1980s, the Saga has remained a popular choice among Malaysians, especially first-time car buyers and young professionals in search of an affordable, reliable, and practical vehicle. Its enduring appeal, backed by over two million units sold globally, reinforces its status as Proton’s longest-running and best-selling nameplate.
As the company’s flagship sedan, the Saga has adapted through the years to meet evolving market expectations. Despite the design changes and technological upgrades introduced over time, it has consistently maintained its core values of affordability, practicality, and superior ride and handling. In recent years, significant improvements have been made in build quality. This is reflected in the model’s performance in the Global Consumer Product Audit (GCPA)—a stringent quality measurement framework adopted from the Geely Group.
From August 2024 to May 2025, the Saga’s GCPA score dropped from 2,580 to 1,050, putting it on equal footing with its closest rivals. A lower GCPA score indicates fewer quality issues during production, thus representing a tangible improvement in vehicle assembly and finish.
The Saga remains a trusted and aspirational first car for many young Malaysians. It continues to serve as a stepping stone into adulthood, mobility, and financial independence. Recent survey data indicates that nearly 64 per cent of Saga buyers are purchasing their first car. Many of them are either fresh graduates starting their careers or students heading off to college, often supported by their parents in selecting the Saga as a safe and sensible choice.
