Hyundai Motor Malaysia (HMY) has officially begun sales of the locally assembled Hyundai STARIA. Produced at Inokom’s assembly plant in Kulim, Kedah — operated under Sime Darby Motors — the STARIA becomes the first locally produced model under HMY since its establishment earlier this year.
The move represents more than just a manufacturing milestone. Hyundai Motor Malaysia President, Eric Lee, said the start of local production reflects Hyundai’s confidence in Malaysia’s potential as both a key market and an emerging assembly hub within the brand’s global network. He noted that the investment is part of Hyundai’s long-term commitment to build a stronger presence in Malaysia, not only through product offerings but also through local industrial development.
The introduction of the CKD STARIA also signals Hyundai’s broader commitment to local investment and supply chain growth. Beyond assembling vehicles, HMY aims to contribute to the local economy by supporting Malaysia’s expanding automotive ecosystem. This initiative aligns with the brand’s long-term goal of positioning itself as both a mobility solutions provider and a strategic partner in Malaysia’s industrial development.

