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Proton premiered the latest instalment of its Hari Raya short film series at a special buka puasa event, marking the second consecutive year of collaboration with Elite Definition Sdn Bhd, the exclusive distributor of Little Joe Air Freshener in Malaysia.

The 2025 edition features the Proton e.MAS 7, the brand’s latest C-segment electric SUV, showcases its standout features that have made it Malaysia’s best-selling EV for the first two months of the year. With a runtime of nearly 27 minutes, the film explores themes of family, forgiveness, and communication—core elements of Hari Raya traditions. Directed by Pekin Ibrahim, the production stars Que Haidar, Azwan Ali, and Fatimah Abu Bakar, bringing an emotional narrative to life.

Proton’s Deputy Chief Executive Officer Roslan Abdullah highlighted the success of last year’s Hari Raya short film, which garnered 5.2 million views across social media. Encouraged by the overwhelming response, the company decided to produce another film that integrates cultural values with the introduction of its first electric vehicle, the Proton e.MAS 7.

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ASEAN member states are working towards the introduction of a standardised electric vehicle (EV) policy to accelerate the region’s transition to clean energy and enhance sustainability efforts. The initiative focuses on addressing key challenges such as battery standardisation and the development of a cross-border EV charging infrastructure.

Investment, Trade and Industry Minister Tengku Zafrul Aziz stated that discussions on these measures have already begun among senior officials and national leaders. The policy aims to mitigate range anxiety for EV users while fostering a resilient and interconnected regional supply chain in the automotive sector. The timeline and framework for the initiative are expected to be finalised and officially announced at the upcoming ASEAN Summit in May.

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The Malaysian automotive industry recorded a sharp rebound in February 2025, with total industry volume (TIV) rising 31% to 63,906 units from 48,732 units in January, according to the latest report from the Malaysian Automotive Association (MAA).

In a statement, MAA attributed the strong recovery to market stability following a sluggish start to the year. “The increase reflects a positive recovery in the automotive industry after a period of slower sales at the beginning of the year,” the association said.

Despite the month-on-month growth, February’s TIV was down 2% year-on-year compared to the 65,017 units recorded in the same month last year. Passenger vehicles accounted for 58,606 units, while commercial vehicle sales reached 2,939 units.

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Kelantan is set to experience a massive influx of vehicles as an estimated two million cars are expected to enter the state during the upcoming Hari Raya Aidilfitri celebrations, according to the Road Transport Department (RTD).

Kelantan RTD director Mohd Misuari Abdullah stated that the surge in traffic will primarily flow through three major entry points: Pasir Puteh, Gua Musang, and Jeli. Congestion is anticipated to begin on March 28 as travellers make their way home for the festivities.

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Jaecoo Malaysia has officially commenced deliveries of the J7 PHEV Premium SUV to dealerships nationwide, fulfilling its commitment to customers within just three weeks of the model’s launch. The timely arrival of the first batch ensures that Jaecoo meets its promise of delivering the J7 PHEV within the first quarter of the year, marking a significant milestone for the brand in the Malaysian automotive market.

The Vice President of Jaecoo Malaysia, Emily Lek, emphasised the importance of this achievement, stating that the nationwide arrival of the J7 PHEV highlights Jaecoo’s dedication to its customers. She expressed confidence that Malaysians would appreciate the innovation and sophistication embodied in the J7 PHEV. According to Lek, the vehicle’s Super Hybrid System (SHS) represents a breakthrough in hybrid technology, delivering exceptional performance while redefining the hybrid vehicle landscape in Malaysia. She further asserted that the J7 PHEV would pave the way for dynamic growth and increased competition within the segment.

Positioned as a new benchmark in the premium SUV category, the J7 PHEV (2WD) is available at a competitive price of RM158,800. Jaecoo Malaysia has also introduced an extensive warranty package, offering a seven-year vehicle warranty or up to 150,000km mileage. Additionally, the battery, power motor, and power motor controller unit are covered under an eight-year warranty or up to 160,000km mileage. Notably, the brand assures a one-to-one battery exchange if the State of Health (SOH) drops below 70% within the warranty period. However, customers are advised that terms and conditions apply.

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Volvo Car Malaysia has officially opened bookings for the Volvo EX90 and the newly updated XC90, two flagship seven-seater SUVs set to expand the brand’s electrified lineup in the country.

Malaysia is among the first markets in the Asia Pacific region to introduce the Volvo EX90 following its initial launch in Thailand last year. Retail prices for both models are expected to be around RM450,000, with detailed specifications and trim levels to be announced at a later date.

The Volvo EX90 marks the brand’s first fully electric, seven-seater SUV designed for global markets. Positioned as Volvo’s most advanced SUV, it features a core compute architecture, cutting-edge safety technologies both inside and outside the vehicle, and a software-driven system that continuously enhances its capabilities throughout its lifespan. The EX90 offers more than 600km of electric range, accelerates from 0 to 100km/h in under five seconds, and is equipped with a Bowers & Wilkins High Fidelity audio system. It also provides a spacious seven-seater cabin with powered folding seats, allowing for expanded luggage space at the touch of a button.

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Denza, the premium sub-brand of BYD, marked a significant milestone in Malaysia with the delivery of the first 200 units of the Denza D9. The handover took place during the ‘Denza and BYD Electrifying Experience’ event at Plaza Arkadia, Desa ParkCity, welcoming early adopters who had purchased the luxury electric MPV during its launch phase last month.

The strong demand for the Denza D9 underscores the growing interest in premium electric vehicles in Malaysia. According to Eagle Zhao, Managing Director of BYD Malaysia Sdn Bhd, the enthusiastic response highlights the increasing demand for high-end electric mobility while reinforcing the brand’s commitment to innovation, craftsmanship, and customer satisfaction. Denza aims to shape the future of premium EVs in Malaysia by continuing to introduce advanced and refined electric vehicles.

The Denza D9 is engineered to redefine luxury electric travel, offering a sophisticated blend of performance, technology, and comfort. Equipped with an advanced eight-in-one electric motor and BYD’s signature Blade Battery, the seven-seater MPV delivers a driving range of up to 600km on a full charge while maintaining a strong focus on safety. Its sleek and modern exterior design integrates a flowing waistline and meteor track-inspired curves, merging elegance with dynamic performance.

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BYD Sime Motors, the official distributor of BYD vehicles in Malaysia, has unveiled the BYD Atto 3 ULTRA, an upgraded version of the country’s best-selling electric vehicle (EV). Priced at RM123,800, the new variant aims to maintain its competitive edge in the electric SUV market while reinforcing BYD’s commitment to making EV ownership more accessible.

The BYD Atto 3 has played a transformative role in Malaysia’s EV landscape, making electric mobility more practical and attainable for local consumers. Sime Motors’ Southeast Asia Managing Director, Jeffrey Gan, stated that the model’s strong sales record and the enhancements in the ULTRA variant will help solidify its position as a leading choice among EV buyers. He highlighted the company’s dedication to providing a seamless ownership experience, backed by an extensive service network and a newly introduced eight-year free service package.

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Proton’s return to the C-segment sedan market after more than a decade has been met with overwhelming success, as the Proton S70 claimed the top spot in its category within its first full year of production and sales. Traditionally dominated by Japanese brands, the segment has seen a shift in consumer preference following the S70’s introduction in November 2023. The model has quickly gained traction among Malaysians, thanks to its combination of cutting-edge features and exceptional value.

Despite a general slowdown in automotive sales in January 2025, following a record-breaking total industry volume (TIV) of 816,747 units in 2024, the Proton S70 maintained its strong momentum, surpassing the 1,000-unit sales mark each month. The sedan recorded 1,143 units in January and 1,197 units in February, continuing its steady performance. In 2024, Proton sold 18,880 units of the S70, outselling its closest competitor by 8,470 units. The model’s best monthly performance was in February 2024, when sales peaked at 2,290 units.

The S70’s success is largely attributed to its ability to offer a premium C-segment experience at a price point typically associated with B-segment models. Equipped with a 1.5L turbocharged engine delivering 150PS and 226Nm of torque, coupled with a seven-speed dual-clutch transmission, the S70 strikes a balance between power, efficiency, and driving excitement. Beyond performance, its spacious interior, advanced driver assistance features, and lower ownership costs compared to Japanese rivals have been key selling points. This combination of attributes also led to the S70 being selected as Proton’s official entry in the 2024 Sepang 1000 KM race.

A Sedan Under RM100k Offering Value and Exclusivity

A recent survey of nearly 200 Proton S70 owners revealed that many buyers saw the model as a unique offering within its class. While some considered Japanese competitors, the S70’s well-rounded package ultimately swayed their decision. In addition to its value-driven appeal, the S70 boasts advanced safety features, including autonomous emergency braking, forward and rear collision warning, lane departure warning, and a tire pressure monitoring system.

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Penang is set to welcome a new direct flight route from another major city in China, further enhancing its connectivity with the Chinese market. The new route is expected to commence during China’s May Day Golden Week, pending final approval from the Civil Aviation Authority of Malaysia (CAAM).

According to NST, State Tourism and Creative Economy Committee chairman Wong Hon Wai revealed that discussions had taken place during the Routes Asia 2024 Forum, where Penang Global Tourism engaged with a Chinese airline to finalise the details. Several video conferences had already been conducted before reaching this stage. Once all necessary procedures are completed, the airline is expected to make an official announcement regarding the flight details.

The introduction of this direct connection is anticipated to capitalise on the surge in travel during China’s May Day holiday season, further strengthening Penang’s role as a regional aviation hub and an international tourist destination. Wong expressed confidence that the new route would provide a significant boost to tourism, business exchanges, and cultural interactions between Penang and China.

At present, Penang has direct air links to seven Chinese cities, namely Guangzhou, Xiamen, Shanghai, Hong Kong, Shenzhen, Chongqing, and Xi’an. The upcoming addition will mark the eighth direct flight route between Penang and China, reinforcing the state’s growing appeal as a preferred destination for Chinese travellers.

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