Isuzu Malaysia continues to reinforce its position as the second leading pick-up truck brand in the country, following a strong showing in the first half of the year. Buoyed by record-setting results in the first quarter, the brand secured a 16 percent market share, translating to 3,081 units sold to date. The performance has been attributed largely to the enduring appeal of the 1.9-litre Isuzu D-Max range, which now represents more than 85.8 per cent of total sales.
Among the standout performers is the 1.9-litre 4×4 Auto Premium variant, which has captured 18.6 per cent of overall sales thanks to its compelling combination of fuel efficiency, comfort, and advanced safety features. Notably, this variant played a key role in securing a place in the Malaysian Book of Records for achieving the longest distance travelled on a single tank of fuel—an accolade that has further enhanced its reputation for reliability and efficiency.
Isuzu Malaysia’s Chief Executive Officer, Tomoyuki Yamaguchi, stated that this year’s sales figures reaffirm a trend that emerged last year, where both traditional pick-up buyers and those transitioning from passenger cars began recognising the D-Max’s compelling value proposition. He emphasised the importance of continuing to communicate the vehicle’s core strengths and ensuring satisfying ownership experiences in the months ahead.
