Two of China’s prominent electric vehicle (EV) manufacturers, Neta and Zeekr, are facing increasing scrutiny over allegations of artificially inflating their sales figures, a tactic industry insiders claim distorts market data and misleads consumers.
According to a report by Free Malaysia Today (FMT) citing Reuters, internal documents and dealer testimonies revealed that both automakers engaged in premature vehicle registration by insuring cars before they were sold to actual buyers. This allowed the companies to classify these vehicles as sold under Chinese industry standards, even though they had yet to be delivered.
Between January 2023 and March 2024, Neta reportedly booked 64,719 early vehicle sales using this method, representing more than half of the 117,000 units it claimed to have sold during that period. Zeekr, a premium EV brand under Geely, allegedly employed a similar strategy in late 2024, particularly in the city of Xiamen, working with state-owned Xiamen C&D Automobile.
Though not technically illegal, this practice, known as “zero-mileage used car” sales, has sparked outrage. Vehicles are marked as used due to insurance and registration, but have never been driven by real customers. The practice has emerged in the context of a fierce price war and an overcapacity crisis in the Chinese EV market.











