Xpeng, a prominent Chinese electric vehicle (EV) maker, has unveiled plans to enter the highly competitive EV market segment with a new, more affordable brand. During an industry event in Beijing, Xpeng’s Chairman and CEO, He Xiaopeng, announced that the new brand’s models will be priced between 100,000 yuan and 150,000 yuan (RM65,536-RM98,304). This pricing strategy aims to target a wider consumer base by offering EVs at a lower price point compared to premium EV makers, whose vehicles typically fall in the 200,000-300,000 yuan (RM131,072 – RM196,608) range.
The decision to introduce a cheaper brand comes amid heightened competition in China’s EV market, with companies like BYD leading efforts to reduce prices. Xpeng’s move reflects the industry’s trend toward affordability and accessibility, as companies seek to attract more customers by offering more competitively priced EVs.

























































