Proton New Energy Technology Sdn Bhd (PRO-NET), a wholly owned subsidiary of Proton, has recorded a staggering 1,607 bookings for the all-new Proton e.MAS 5 within the first 24 hours of opening orders on 4 October 2025.
The launch was announced through a special live broadcast from Proton e.MAS Nilai — the company’s first “Open for Booking” livestream of its kind.
The broadcast attracted around 572,000 live viewers and has since exceeded one million total views, with engagement continuing to climb nationwide.



