Proton’s electric ambitions continue to pay off, with the Proton e.MAS 7 is extending its reign as Malaysia’s best-selling EV for a seventh consecutive month. The milestone comes as the model records strong sales both at home and abroad, reinforcing its position as a key player in the nation’s transition to electric mobility.
As of 31 July 2025, PRO-NET — Proton’s New Energy Technology division — confirmed that 4,959 units have been delivered since launch. Of these, 4,689 were registered in Malaysia, while 270 found homes in international markets. July also proved to be a record-setting month, with 1,365 bookings logged — the highest monthly total since the e.MAS 7 made its debut.
PRO-NET Chief Executive Officer Zhang Qiang said the continued success reflects the brand’s original goal of offering a well-balanced EV that combines comfort, performance, and advanced features at a competitive price. He credited the strong demand to customer trust in Proton and the e.MAS brand, noting that the model has become the first choice for many EV buyers in the country.
The e.MAS 7’s appeal spans a wide range of customers, with the Premium variant dominating at 86% of total deliveries, while the Prime variant — making up 14% — remains a popular choice among urban drivers for its ease of use and comfort. Buyers frequently cite the EV’s value for money, spacious interior, safety equipment, ride comfort, handling, and innovative technology as decisive factors.






