Companies periodically demonstrate their corporate social responsibility (CSR) by supporting worthwhile causes or organizing and sponsoring activities for the benefit of communities. In some cases, they may also fund efforts to create awareness of conservation activities to prevent certain wildlife from becoming extinct.
One example is the latest initiative by Mazda Philippines which is giving support to the efforts of the Katala Foundation, a non-profit NGO in the country that protects and conserves wildlife. The initiative by the Mazda distributor is to help raise awareness for pangolins, a critically endangered species and believed to be the world’s most trafficked mammal.
Palawan, an island on the southwestern side of the Philippines, is the natural habitat of the pangolin which is from the anteater family. Its name is said to be originally derived from the Malay word ‘pengguling‘, which means ‘one who rolls up’.
Special edition of BT-50
Mazda Philippines is helping to create awareness of the pangolin with the BT-50 4×4 Pangolin Special Edition which is imported from Thailand. Besides special graphics depicting the pangolin, the special edition – developed from the top version for the market – also comes with special accessories and customization.
Power comes from a 3.2-litre engine with 200 bhp/470Nm which goes to the wheels through a 6-speed automatic transmission and 4×4 drivetrain. Engineered for taking on tough duties in challenging terrain, the pick-up can take a payload of up to 1,086 kgs and tow a trailer or another vehicle weighing up to 3,500 kgs.
Even though there are accessories fitted, Mazda Philippines is selling the BT-50 Pangolin Edition for less than a standard BT-50, at a retail price of 1,400,000 pesos (about RM118,400).
“The Mazda BT-50 Pangolin is embarking on its most meaningful job ever – to help raise awareness on the critically endangered Philippine Pangolin species,” said Steven Tan, President & CEO of Mazda Philippines.
“The Philippine Pangolin deserves our attention and concern. That is why together with Katala Foundation, a non-stock, non-profit Philippine NGO that is active in protecting and conserving threatened endemic wildlife, we at Mazda Philippines will make use of the enduring nature of the BT-50 to promote awareness and inspire conservation of the Philippines’ and the world’s most critically endangered mammals,” he explained.
Mazda Philippines will also loan to the Foundation one unit of the BT-50 4×4 Pangolin Edition for a year. The NGO can use the vehicle to promote its wildlife protection advocacies, as well as perform its preservation and monitoring duties.
Media exposure of the special edition model in the Philippines would also help generate interest and awareness in the danger of extinction that the pangolin is facing.
Caring culture of Bermaz Auto Berhad group
The CSR initiative of Mazda Philippines mirrors the caring culture of Bermaz Auto Berhad, its parent company based in Malaysia. 5 years ago, it established the Mazda Medicare Fund (MMF) which provides help to renal patients urgently in need of life-saving haemodialysis but have financial constraints.
With the MMF, eligible patients can receive subsidized haemodialysis treatments at designated dialysis centres nationwide. Since 2015, the MMF has contributed a total of RM2.4 million which has supported more than 176 patients throughout Malaysia.
Besides the MMF, the companies in the group also raise awareness and contributions for good causes through events such charity golf tournaments, donations to the needy and supporting sports.
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