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Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia announced its participation in this year’s Kuala Lumpur International Motor Show 2018 which will take place from 23 November 2018 until 2 December 2018 at the Malaysia International Trade and Exhibition Centre (MITEC). The show will see the official launch of Ford’s most anticipated vehicle of the year, the Ranger Raptor – the first and only factory-built, high-speed off-road performance truck. Combining the Ranger’s ‘Built Ford Tough’ character with Ford Performance DNA, the Ranger Raptor sets a new benchmark in off-road capability and opens up a new premium pickup segment.

Alongside the Ranger Raptor (below), Sime Darby Auto Connexion (SDAC) will also unveil the New Mustang (above) exclusively to visitors, the only unit flown into Malaysia on air freight, and will be showcased specifically for the 10-day show.

The SDAC-Ford stand will focus on delivering an immersive customer experience journey through interactive technology. It will enable visitors to engage with the brand through socially shareable content. Interactive experiences include the Virtual Reality Test Drive which educates visitors on Ford’s safety technologies, while the Augmented Reality Experience transports drivers to the various terrains the Raptor is able to overcome through its Terrain Management System (TMS).

Another highlight will be the Self-Guide Audio Tour, where visitors will be able to tour the stand at their own pace with a fully narrated audio guide headset. This “personal tour guide” will inform visitors on the stand’s design concept, educate visitors on the vehicles on display and promotions and happenings.

Visitors who make a vehicle booking of the New Ranger and New Mustang at the 10-day show will stand a chance to grab cash vouchers in a wind tunnel machine. The first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,0001. Customers who purchase any new Ford Ranger variant will also be in the running to win a Ranger Raptor under the ‘Buy A New Ford Ranger, Win A Ranger Raptor’ Contest1. On top of that, Sime Darby Auto Connexion will be offering new Ranger including New Ranger Raptor customers up to 2 years free maintenance or up to 40,000km for customers who successfully register their vehicle before 31 January 2019, whichever comes first1.

The SDAC-Ford stand (No.1009) is located at Hall 2, Level 1 of the MITEC and is open to the public from 10am to 10pm on weekends, and 11am to 10pm on weekdays from November 23 until December 2. For more information and ticketing info, visit www.klims.com.my.

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced that the new Ford Ranger is scheduled for launch in Malaysia at the end of this month. The line-up will consist of the Ranger XL, XLT, Wildtrak, and the much anticipated Ranger Raptor (below). For the first time, SDAC will also be introducing the Ranger XLT+ variant to the Malaysia market.

With its ‘Built Ford Tough’ credentials and a range of variants in the upcoming line-up, there is now a Ford Ranger to suit every customer’s needs and lifestyle. The New Ranger is packed with Ford’ latest innovations and is born ready to take on the world with many first and only in-class features, the likes of which has never been introduced in pickup trucks before.

Long gone are the days when pickups were designed and built only to tackle muddy tracks and tough terrains. As technology evolves and consumer preferences change, the Ranger DNA was altered, building it to be more versatile, luxurious and less utilitarian. Features have been added for the Ranger to take on the concrete jungle. Customers now have the option of owning not just an adventure or commercial-ready truck, but also a lifestyle and family vehicle.

In Malaysia, there is a growing number of Ranger vehicles on the road purchased for lifestyle reasons, thanks to its suite of smart technologies, which is further complemented by a stylish and well-sculpted car-like interior. Ford’s best-selling nameplate in Malaysia was refined inside out without compromising on safety and off-road capabilities, making the Ranger smarter, tougher and more powerful.

For more information on the New Ford Ranger or to register your interest for updated details, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot available in three languages – English, Bahasa Malaysia and Simplified Chinese.

Traffic congestion. Pollution. Noise and overcrowding. City life can be tough, with one study finding that people in cities have a 20 percent higher risk of anxiety orders and 40 percent higher risk of mood disorders compared to people living in rural areas. To deal with the stress, people often seek solace in their smartphones and social media (or websites like this…erk! – Ed.), but it’s only making the problem worse by encouraging us to be less connected to each other and the world around us.

More city dwellers are discovering the mental health benefits of spending more time in nature. When you feel the stress of urban life weighing down on you, gather the family, disconnect from your phone and head into the mountains to get away and enjoy the scientifically proven health benefits being in nature provides, including lower blood-pressure, improved vitality and mood, and restored attention capacity and mental fatigue.

Whether you are heading to the expansive subtropical rainforests of Australia, remote mountains in Northern Thailand or the picturesque waterfalls of Laos, you’ll need the right vehicle to get there. Consider the Ford Everest, a genuine SUV that gives you the freedom and capability to leave the stress of the city behind and go anywhere.

As you begin your journey, you can relax and shut out the world around you with Everest’s active noise cancellation technology and sound-absorbing materials. Say goodbye to the pressures of the city in the rearview mirror as you connect with your loved ones in the calm, quiet of the cabin instead of disappearing into your phone screen. With the city hours behind you and the roads getting rougher, you can use the Everest’s Terrain Management System to adjust its off-road settings. The system’s four settings – Normal, Snow/Gravel/Grass, Sand and Rock – give the vehicle the capability to conquer even the most inhospitable of terrain.

Besides the fresh air and stress-relieving benefits the mountains offer, being in nature also offers you the chance to challenge and set new limits for yourself, whether you’re hiking, climbing, canoeing or river rafting. With trunk space that can hold up to 2,010 liters of cargo, the Everest has more than enough space for all of your weekend equipment needs. Doing these activities with your family or friends is even better, as overcoming challenges together will help you bond and strengthen your relationships.

If you’re looking for something at a little slower pace, then take advantage of the Everest’s 800mm water wading capability and 225mm of ground clearance for a waterside fishing session while you sit on the tailgate with your bare feet dangling in the water.

After a weekend away from the city and your digital life, you’ll be refreshed and ready to tackle any challenge the next week may have in store for you. And while you may not be ready to get back to the rush of the city, you can relax and take solace that with your Everest, your next adventure is only a weekend away.

 

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