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Ford Malaysia 2018

Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), once again hosted a safe driver training programme to corporate partners and members of the public through the long-standing Ford Global Driving Skills for Life (DSFL) programme. The training sessions were held at the Malaysia Agro Exposition Park Serdang (MAEPS) where more than 50 licensed drivers – including corporate partners, participated in two half-day workshops.

According to the Malaysian Institute of Road Safety Research (MIROS), nearly 81 percent of road accidents in Malaysia are caused by driver error, such as unsuitable speed management or impaired driving. Therefore, the Ford Driving Skills for Life programme aims to educate licensed drivers of all ages how to drive safely through practical, hands on experiences, provided free-or-charge, helping them become safer, more aware drivers.

The DSFL workshops addresses various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raises awareness on distracted driving caused by mobile phone use or drowsiness. Family safety tips, such as the importance of ensuring child seats are securely fastened or driving tips for expectant mothers, were also highlighted in both classroom and practical sessions.

“Road safety is a very serious issue and a top priority for us at Ford and SDAC. Apart from ensuring that our vehicles continue to comply with and exceed safety standards, we also consider it our responsibility to implement public awareness initiatives to promote safety. We are proud to be part of this programme and continue to help reinforce best practices for safe driving among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated in each training session. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired. The DSFL safety training workshop has successfully reached over 100 Malaysian licensed drivers this year alone, with scheduled workshops taking place since August. Participants comprised inexperienced young drivers and professional drivers from various private companies.

The Ford Motor Company, together with its local distribution partner, Sime Darby Auto Connexion (SDAC) has launched the new Ford Ranger… NINE variants to be exact – an even more capable pick-up with a freshened lineup that combines class-leading technology, safety and convenience features. The new ‘Built Ford Tough’ Ranger builds on the capabilities and off-road credentials that perfectly complements, and enables a wide range of customers’ work and lifestyles. But not the Raptor… this was just a preview. The official Raptor launch happens at KLIMS next month (see video below)…

The new Ranger lineup in Malaysia consists of nine different variants, including the XL, XLT, new XLT+ Wildtrak, and the much anticipated Ranger Raptor. The Raptor will be launched officially at the Kuala Lumpur International Motor Show 2018 this November. Pricing for the new Ranger Raptor has not been announced but it’s quite possible that the Raptor could be the first ‘lifestyle’ pick-up truck in Malaysia to breach the RM200,000 mark.

With the new advanced features and the new generation powertrain offering even greater capability, the new Ranger will build on its already strong and widening appeal in the market,” said Truong Kim Phong, managing director, Asia Pacific Emerging Markets, Ford Motor Company. “The new Ranger will help continue to revolutionise the pickup truck segment, and we are proud that so many customers are choosing Ford.”

“We know that Malaysian customers want their pickups to have the toughness of a truck as well as the comfort and advanced features of a passenger vehicle. We are confident that the new Ranger lineup will offer customers unmatched versatility, helping them achieve more, whether at work or with their family,” said Syed Ahmad Muzri Bin Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).

More on the new Ford Rangers…

Advanced Powertrains for Proven Performance, Cutting-edge Technology
The new Ford Ranger offers a choice of three diesel powertrains to deliver greater versatility and to match consumer demands for a wider variety of requirements. These include the new generation 2.0L Single-Turbo and 2.0L Bi-Turbo engines, and the Ranger’s proven Duratorq 2.2L.

Ford’s new generation of diesel engines uses advanced materials and boasts sophisticated construction. Compact, lightweight, powerful and efficient, they feature common-rail direct fuel-injection, an integrated intake manifold, and a belt-in-oil primary drive. Available exclusively on the Wildtrak 4×4 (and Raptor) is the new-generation 2.0L Bi-Turbo diesel engine, coupled with an advanced 10-speed automatic transmission to bring greater torque, improved flexibility and a quieter, more comfortable drive.

The 2.0L Bi-Turbo takes advantage of sequential turbocharging to deliver greater responsiveness, drivability and maximum efficiency. A pair of turbochargers are employed for maximum performance and efficiency. A variable geometry turbocharger is employed to deliver greater throttle response and eliminate lag by spooling up quickly at low speeds. The second unit is a fixed geometry turbocharger with a high flow capacity to deliver maximum power and performance.

With 500Nm from a low 1750rpm, the Bi-Turbo engine delivers a greater torque spread, with the 10-speed’s close ratios reducing gaps in power and acceleration to make steep, slippery hill-climbs much easier. The Wildtrak model optioned with the new engine maintains Ranger’s equal class-leading payload and 3500kg towing capability. The 2.0L Single-Turbo engine, available on the Wildtrak 4×2 and new Ranger XLT+ variants, is also mated to Ford’s advanced 10-speed automatic transmission to deliver 180PS and an impressive 420Nm of torque. The XL and XLT variants are equipped with Ranger’s proven 2.2L turbodiesel engine, which offers 160PS/385Nm and comes with a six-speed automatic and manual transmission.

Tougher, Smarter

Ford’s Pre-Collision Assist feature using Inter-Urban Autonomous Emergency Braking (AEB) with Vehicle and Pedestrian Detection is available on the new Ranger. The system is designed to detect pedestrians as well as vehicles to bring the Ranger to a complete stop to help mitigate potential rear-end collisions and road-traffic collisions with pedestrians. The system functions at speeds above 3.6km/h.

The First and only in-class Lane Departure Warning & Assist, Adaptive Cruise Control and Forward Collision Warning will carry over to the new Ranger. Ford’s segment-first Semi-Automatic Parrallel Parking (SAPP) is available on the Wildtrak 4×4. The driver need only to apply the gear changes and brakes, and the system will automatically steer the Ranger into the parking space.

Loading is easier than ever on the Wildtrak and XLT+ models with the introduction of the first and only in-class, Easy Lift Tailgate. With a new internal mechanism, the Ranger’s tailgate is now lighter to lift, with a 70 percent reduction in initial force required to raise it for closing. Not only does this system require less effort to lift, it also means that it’s easier to lower. Check out the video below for a “one-finger” operation demonstration of the easy-lift tailgate (skip to the 2m20sec mark for the demo)

The Ranger has added the light and nimble Electric Power Assisted Steering (EPAS) to the entry level XL variant – making it the first-in-segment to offer this feature as standard across all models – and providing even more capability to these workhorse trucks that tackle the daily demands of construction sites and agricultural fields across the country.

Ranger’s Fresh Face

The new Ranger’s rugged good looks see styling changes that carry on the off-road stance and visual appeal of the current model. Lead by a cleaner new grille, which features the distinctive ‘nostrils’, the more distinctively chiselled lower bumper now offers a broader intake for a more balanced look. Ranger Wildtrak and XLT+ boast LED daytime running lights and HID headlights for better visibility. The Wildtrak variants will also come fitted with LED front fog lamps.

“A successful design should communicate its intent at-a-glance,” said Ford Asia-Pacific Director of Design, Todd Willing. “With Ranger’s reputation as an amazingly capable and versatile vehicle, it is our responsibility to create a design that clearly signals those attributes in combination with a handsome and appealing aesthetic.” There is also clearer distinction between models visually, with bumper treatments and colours reflecting the unique character of each model – be it a hardworking Ranger XL or a go-anywhere Wildtrak. Chrome brightwork on the Ranger XLT and Monument accents on the Ranger Wildtrak reflect each model’s unique position in the line-up. Exclusive to Wildtrak is the new ‘Saber’ hero colour, a rich orange with blonde accents which contrasts strongly with the dark grey grille surrounds. The Wildtrak’s sports-bar and two-tone 18-inch alloy wheels further differentiate it from the pack.

Mission Control

The Ranger is now equipped with keyless entry and push-start button on the XLT+ and Wildtrak. Its interior hosts an array of upgrades to help tackle the working week, the long weekend road trip, and the off-road adventure. With durable, tactile surface finishes ensuring a long lifespan,  the spacious Ranger now sports a black themed interior. Contrasting detail elements including shadow chrome and silver accent stitching help give its interior a premium feel.

SYNC® 3 on the Ranger XLT+ and Wildtrak is compatible with Apple CarPlay and Android Auto, and includes Bluetooth and an 8.0-inch full colour touchscreen. The Wildtrak is also equipped with in-built satellite navigation system for when the Ranger is beyond mobile coverage areas.

 

On-road Comfort, Off-road Conquered

The new Ranger’s suspension had been upgraded for improved control roll, to enhance the driving experience when fully-laden and when towing. The new packaging also enables geometry changes for an improved ride, a reduction in body roll as well as improved steering precision. The suspension changes do not impact on Ranger’s equal class-leading towing and payload capabilities.

“We’ve further improved how Ranger behaves when carrying a load, towing a boat or when taking a caravan around the country,” said John Willems, Chief Program Engineer, Ranger. “The Ranger is now better to drive when it’s working at its hardest. It is easier to handle, so you can really make the most of its payload and towing capabilities. It helps reduce fatigue on long trips, too.”

Pricing, Colors and Service

The following variants of the new Ranger are available at the following prices:

  • Wildtrak –  two variants, from RM134,888.00
  • XLT+ –  one variant, from RM124,888.00
  • XLT –  two variants, from RM109,888.00
  • XL – three variants, from RM90,888.00

The Ranger is available in eight exciting colors, including the three new; Saber (Wildtrak only), Magnetic and Lightning Blue colours, as well as Cool White, Meteor Grey, Aluminium Metallic, Frozen White and Absolute Black.

As an early bird offer,the first 888 customers who register their new Ford Ranger will each receive an electrical goods voucher worth RM1,000. The early bird offer ends either when the 888th registration is reached or at 31 December 2018, whichever comes first*. On top of that, Sime Darby Auto Connexion will be offering new Ranger customers up to 2 years free maintenance or up to 40,000km for customers who successfully register before 31 January 2019, whichever comes first*.

For details, visit: https://www.sdacford.com.my/

*terms & conditions apply.

Let’s cut to the chase because this truck has been a long time coming… Powered by a new 2.0-litre twin-turb0 intercooler diesel engine, the all-new Ford Ranger Raptor is capable of 213Ps and a whopping 500Nm of torque, which sends power to the rear-wheels via a ‘first-in-class’ 10-speed auto transmission with paddle shifts.

Here’s the first in-car impression video….

Taking a quick break at the Lentang parking area, here’s the full walkaround video…

Next it was time to hit the B-roads with the Raptor…

More to come! Stay tuned for the official launch later today!

 

 

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced that the new Ford Ranger is scheduled for launch in Malaysia at the end of this month. The line-up will consist of the Ranger XL, XLT, Wildtrak, and the much anticipated Ranger Raptor (below). For the first time, SDAC will also be introducing the Ranger XLT+ variant to the Malaysia market.

With its ‘Built Ford Tough’ credentials and a range of variants in the upcoming line-up, there is now a Ford Ranger to suit every customer’s needs and lifestyle. The New Ranger is packed with Ford’ latest innovations and is born ready to take on the world with many first and only in-class features, the likes of which has never been introduced in pickup trucks before.

Long gone are the days when pickups were designed and built only to tackle muddy tracks and tough terrains. As technology evolves and consumer preferences change, the Ranger DNA was altered, building it to be more versatile, luxurious and less utilitarian. Features have been added for the Ranger to take on the concrete jungle. Customers now have the option of owning not just an adventure or commercial-ready truck, but also a lifestyle and family vehicle.

In Malaysia, there is a growing number of Ranger vehicles on the road purchased for lifestyle reasons, thanks to its suite of smart technologies, which is further complemented by a stylish and well-sculpted car-like interior. Ford’s best-selling nameplate in Malaysia was refined inside out without compromising on safety and off-road capabilities, making the Ranger smarter, tougher and more powerful.

For more information on the New Ford Ranger or to register your interest for updated details, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot available in three languages – English, Bahasa Malaysia and Simplified Chinese.

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia concluded its 10th Anniversary Extravaganza on a high note as one lucky customer drove away a brand new Ford Fiesta 1.5L Sport. Logeshwaran Balasubramaniam (above, right) from Pahang, a loyal Ford owner expressing his joy at winning the Ford Fiesta said, “I’d like to thank Sime Darby Auto Connexion and Ford for this reward. My family and I never expected to win a prize, let alone a brand new Ford Fiesta 1.5L Sport. This has truly made our year extra special!”

“We are delighted to celebrate a decade of continued success. Our momentum would not have been possible without the support from our customers. Campaigns like the 10th Anniversary Extravaganza is one of the many ways we show our appreciation towards their on-going trust and loyalty,” said Syed Ahmad Muzri Syed Faiz, (above) Managing Director, Sime Darby Auto Connexion.

He continued by saying, “Our customers are our best brand ambassadors. We believe in making our customers’ experience more enjoyable, be it in the form of products, services, promotions and ensuring that every visit to our showroom is a delightful one.” The SDAC 10th Anniversary Extravaganza ran from 1 April 2018 to 30 June 2018, offering incredible deals on selected Ford models. During the campaign, customers who purchased any Ford Ranger model stood a chance to walk away with a Fiesta as the grand prize.

For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

Ford and its local distribution partner, Sime Darby Auto Connexion (SDAC), recently offered safe driver training and road safety awareness to corporate partners and members of the public through Ford’s global Driving Skills for Life (DSFL) programme.

More than 50 licensed drivers from corporate partners comprising telecommunications, highway maintenance and utilities companies participated in a free two half-day workshops at the Malaysia Agro Exposition Park Serdang (MAEPS).

According to the Malaysian Institute of Road Safety Research (MIROS), more than 43 percent of Malaysian drivers use their mobile phones while driving. This means that close to half of all Malaysian drivers are putting themselves and others in danger while behind the wheel.

As such, Ford and SDAC believe the Ford Driving Skills for Life programme will help drivers be more vigilant while on the road which would in turn, reduce the number of road accidents.

The DSFL workshops aim to address various driver risks, such as dealing with unexpected scenarios, speed and space management as well as raise awareness on distracted driving caused by mobile phone use or tiredness.

“Ford Driving Skills for Life provides Malaysian drivers with the tools and resources needed for safe driving. Road safety is a very serious issue and we take pride in our ability to help reinforce this message among Malaysian motorists,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).

The programme is conducted through a mix of classroom and practical training sessions where drivers are offered hands-on driving experience.

An emphasis on the dangers of driving under the influence of alcohol or medication was also incorporated as part of the programme. This included having participants wear specially designed goggles that help simulate the experience of driving while movement, coordination and alertness are impaired.

DSFL is Ford’s flagship global corporate social responsibility (CSR) programme funded by the Ford Motor Company Fund – the philanthropic arm of the Ford Motor Company. Globally, Ford DSFL is now in its 15th successful year of training licensed drivers of all ages. To date, the program has trained more than 1 million individuals in safe driving practices.

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced its ‘Seize the Deal’ campaign offering great rebates of up to 17% on top of the new six percent GST reduction on selected Ford models. Through this attractive promotion, customers can enjoy significant savings of up to RM113,000.

Valid nationwide for all variants of the Ford Mustang, Fiesta and Ranger models, the promotion applies to vehicles registered from now until 31 August 2018. All prices stated are on-the-road, without insurance, for Peninsular and East Malaysia and private individual registration only.

Through the campaign, Ford’s iconic pony car, the multiple award-winning Mustang, is now priced from RM396,271 with a total savings of up to RM113,000 (up to 13 percent rebate with zero-rated GST). Available in two variants – the GT 5.0L and 2.3L EcoBoost –  the new Mustang features a sleeker, more athletic styling, enhanced engines, sharper driving dynamics and advanced driver assistance technologies. To ensure complete peace of mind, customers who purchase the Mustang from authorised SDAC-Ford dealers will also enjoy a three-year full manufacturer’s warranty.

Delivering the perfect blend of a connected world and fun-to-drive experience, promotional prices for the sporty Ford Fiesta is available from RM68,401. Customers can enjoy rebates of up to 17 percent in addition to the zero-rated GST for a combined savings of up to RM20,300. Built for the digital generation, the tech-savvy and young-at-heart can constantly be plugged into their favourite music and connected to their world while on the go with the Ford Fiesta.

Customers who desire a tough, capable and smart pickup truck that also offers a comfortable car-like environment can enjoy rebates to up to 10 percent on top of the six percent GST savings for the ‘Built Ford Tough’ Ranger. This works out to a combined savings of up to RM19,830 with prices starting from RM70,910. Available in 10 variants, including the Wildtrak, FX4, XLT, XL and Standard, the award-winning Ranger continues to be one of the best-selling pickups in the market, thanks to its durability and practicality, advanced technology and features, as well as its improved efficiency and refinement. Recent key accolades that Ranger has won include ‘Pickup Truck of the Year’ at the DSF.my Allianz Vehicle of the Year Awards (VOTY 2018) and ‘Best 3 Pickup Trucks of Malaysia’ at the Aurizn Awards 2018.

“This is a great time to own a Ford. We encourage all Malaysians to ‘Seize the Deal’ now and enjoy tremendous savings from these fantastic rebates on our popular Ford vehicles in addition to the zero-rated GST already implemented on our full line-up,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion (below).

Meanwhile in other news, strong demand for the segment-defining Ford Ranger pickup truck in Malaysia fueled second quarter retail sales that rose 7.5 percent from the prior year to 1,556 vehicles sold. The strong sales helped the Ranger increase its share of the pickup segment to 15.4 percent, a gain of 1.1 percentage points from the same quarter last year.

The “Built Ford Tough” Ranger continues to earn the favour of customers across the country and build on its growing success in the market,” said Truong Kim Phong, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company. The Ranger continues to be Ford’s best-selling nameplate in Malaysia and one of the best-selling pickups in the market, attracting a wide range of customers who are looking for a versatile vehicle that is suitable for both on-and off-road.

“Ranger’s bold design, unmatched versatility, robust capability and advance safety features all combine to help drive its popularity in Malaysia,” said Syed Muzri. The Ranger is currently available in Malaysia in ten variants – including the high-series Ranger Wildtrak, Ranger FX4, XLT, XL and Standard variants – providing great customer choice and meeting a wide-range of work and recreational needs.

“We are delighted with the growing demand of expanded Ranger line-up and we’re confident that Ford Ranger will continue to drive our momentum in Malaysia. We also remain committed to continuously enhance our customer and ownership experience through the ongoing expansion and upgrades of our dealer network,” added Muzri.

Ford and Sime Darby Auto Connexion have continued to expand the nationwide dealer network this year with the opening of two new facilities in East Malaysia, Sime Darby Auto Connexion (Kuching) and Sime Darby Auto Connexion (Kota Kinabalu). Designed with Ford’s global Brand@Retail standards, these facilities offer Ford’s fast-growing customer base in East Malaysia the even better sales and aftersales services.

For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

[1] All prices stated are for 2016 or 2017 year-make models, on-the-road, without insurance, for Peninsular and East Malaysia and private individual registration only.

Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has launched the ‘Ford for Food’ online contest to enhance consumer engagement while offering more interactive digital experiences for customers. “The ‘Ford for Food’ online contest builds on Malaysians love for food, especially Ford Ranger owners who are known to be foodies and avid gamers. The game provides an interactive and immersive way to showcase the various features and capabilities of the smarter, tougher and more efficient new Ranger,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

The ‘Ford for Food’ online game and contest is open to the public for anyone aged 18 years and above and will go on until the end of the year. Each week, SDAC will give away three prizes in the form of exclusive SDAC-Ford merchandise. Weekly winners will be announced on the Ford Malaysia Facebook page at www.facebook.com/FordMalaysia. Featuring Ford’s most popular model in its most capable, powerful and versatile iteration – the Ford Ranger Wildtrak – the ‘Ford for Food’ game takes participants on a pre-defined route to different states throughout Malaysia, starting with Melaka, and highlights each state’s local delights.

Participants will go through three levels during the course of the game. Each level features a different driving condition – highway, off-road and busy city streets – to demonstrate the range of cutting-edge features and advanced driver assistance systems that has earned the Ranger its reputation as one of the toughest and most capable pickup truck in the world. As they “drive” through each level, players are tasked with picking up as many food items as they can to score points. Throughout the game, players can also activate key features in the Ranger as they collect food items to score additional bonus points.

The top three participants with the highest scores and fastest times cumulatively each calendar week will be the winners. Participants are encouraged to play the ‘Ford for Food’ game as many times as they desire within one calendar week to achieve their best results. Game results will be displayed on a leader board, which will be cleared each week.

To play the game, participants need only to visit the contest page on SDAC’s website www.sdacford.com.my and log in through their personal Facebook accounts. The ‘Ford for Food’ game and contest is mobile-friendly and can be played on smartphones and other gadgets in addition to PCs and laptops.

For more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

Lusting for a Ford Ranger Wildtrak 3.2 but can’t bear the thought of exorbitant annual road-tax? Well good news! Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, has announced the latest addition to the popular Ranger line-up – the Ford Ranger Wildtrak 2.2L – at all showrooms nationwide.

Priced at RM127,8881 (*RM133,8882 – for Sabah & Sarawak), the new Ranger Wildtrak 2.2L offers Malaysian consumers an additional option to own one of the world’s toughest, most capable and versatile pickup trucks that best suits their needs at an even more attractive pricepoint.

To balance power and fuel efficiency, the Ford Ranger Wildtrak 2.2L is powered by a turbocharged 2.2-litre Duratorq four-cylinder TDCi diesel engine putting out maximum power of 160PS at 3,000 rpm and peak torque of 385Nm at 1,600 to 2,600 rpm. Paired with a six-speed automatic transmission, the improved engine has been carefully calibrated to deliver significant savings to drivers over the life of the vehicle, while also providing the power Ranger customers demand.

The Ford Ranger Wildtrak 2.2L comes in three colours including Cool White, Pride Orange and Shadow Black. “The Ranger continues to be a Malaysian favourite, and the Wildtrak 2.2L will give Ranger customers even more choice to own the toughest, most capable pickup truck in the market,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto Connexion.

For the FULL details on the new Ford Ranger 2.2L Wildtrak, click here: New Ford Ranger 2.2L Wildtrak

 

To celebrate the launch of the Ranger Wildtrak 2.2L and SDAC’s 10-year anniversary, customers who register to purchase any Ranger model from now to 30 June 2018 will stand to win a grand prize of one Ford Fiesta 1.5L Sport. There are also 15 units of Huawei Mate 10 Pro Smartphones up for grabs. Winners will be determined through monthly lucky draw, with five smartphones to win each month. The grand prize winner will be announced after the final draw in June.

For more information, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chat-bot in English.

  1. RM127,888 – Price inclusive of GST, on-the-road without insurance for Peninsular Malaysia and private registration only.
  2. *RM133,888 – Price inclusive of GST, on-the-road without insurance for Sabah & Sarawak and private registration only.

 

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