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Porsche Looks to the Hyundai Ioniq 5 N as Benchmark for Its Next Electric 718

The Hyundai Ioniq 5 N has earned a strong reputation as one of the first electric cars designed with enthusiastic drivers in mind. Its capabilities have not gone unnoticed by Porsche, which is now benchmarking its next-generation all-electric 718 sports car against Hyundai’s high-performance EV, according to a report by Drive.

Frank Moser, Porsche’s Vice President for the 718 and 911 model lines, said he was impressed after several drives in the Ioniq 5 N. He described it as a vehicle from which Porsche has “learnt a lot,” calling its development “really, really good.” His praise was echoed internally by Andreas Preuninger, Porsche’s Director of the GT Programme. Moser recalled taking a drive with Preuninger and noted that his colleague reacted with a simple “wow” when experiencing the N Grin Boost mode.

Porsche is now considering adopting some ideas from Hyundai’s approach. Moser acknowledged that the brand is exploring features similar to Hyundai’s ‘N e-shift’, which mimics the sensation of an eight-speed dual-clutch gearbox, and ‘N Active Sound+’, which offers a range of synthesised driving sounds. However, he stressed that Porsche would tailor the system to its own identity if it moves forward with the concept.

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Hyundai SEVEN concept SUEV – a lounge on wheels

The Hyundai Motor Group (HMG) has many new models in the pipeline, virtually all electrified either as battery electric (BEV) or hybrid electric vehicles (HEV). It seems that HMG – which consists of Hyundai, Kia and Genesis – can’t wait to show the world what’s coming and throughout this year, we’ve seen production models being launched as well as concept cars that preview what’s to come.

The Hyundai SEVEN is one of those that will be coming and is described as the brand’s future sport utility electric vehicle (SUEV). It is likely to be a product in the IONIQ EV sub-brand and ‘SEVEN’ suggests that it would be somewhere at the top of the range, the same way the Kia Concept 9 is likely to be a flagship model.

Next-generation customer experience
HMG has developed the Electric-Global Modular Platform (E-GMP) that will be used by all three brands and is optimised for EVs. This includes the SEVEN which has interior architecture to provide greater freedom and comfort for passengers. Following the 45 concept in 2019 and the Prophecy concept in 2020, the SEVEN concept opens a new chapter for the IONIQ brand. It promises a next-generation customer experience with the most advanced technologies within a vehicle that is designed as an innovative living space on wheels.

“The SEVEN concept demonstrates Hyundai’s creative vision and advanced technological development for our electrified mobility future,” said Jose Munoz, President & CEO, Hyundai Motor North America. “Its innovative interior space, eco-friendly powertrain and cutting-edge safety and convenience technologies reveal an exciting future for Hyundai SUV customers.”

Aerodynamically redefining the SUV
The SEVEN concept makes full use of the flexible E-GMP to have a long wheelbase and flat floor beneath its an aerodynamically pure silhouette. The low, leading edge of the bonnet, a single, streamlined roofline and elongated wheelbase communicate a clear break from traditional SUVs powered by internal combustion engines. The pure volume of SEVEN’s minimal forms contrast with the powerful stance and commanding, rugged presence.

Aerodynamic efficiency and minimum wind resistance are vital for BEVs to go further, and the SEVEN is claimed to have a 480-km range. Thus every area on the bodywork is carefully shaped to allow air to flow smoothly. Even the wheels have integrated Active Air Flaps, which deploy or retract depending on brake-cooling or low-drag requirements.

At night, the SEVEN is easily identified by IONIQ’s signature Parametric Pixel lights that deliver a Welcome Light Sequence on start-up. Parametric Pixels provide a common design thread, linking digital and analog styles, a reminder that its designers considered every aspect of SEVEN’s design, down to a single pixel.

Welcoming premium lounge
The concept SUEV’s interior design priority lies in the innovation of space and makes full use of the 3.2-metre wheelbase. With the flat floor, the designers have explored an alternative to the traditional row-based seat arrangements, creating a more fluid interior layout. The Pillarless Coach Doors offer a grand entrance to reveal a welcoming interior with a completely new dimension of space. The streamlined roofline, long wheelbase and flat floor that extends to the third row opens new opportunities to furnish the interior like a premium lounge.

The SEVEN also embodies Hyundai’s future vision of autonomous mobility. The driver’s seat features a retractable control stick that hides away when not in use. Without the need for the usual driver’s equipment, the ultra slim cockpit and integrated screens create a lounge-like experience. The seat arrangement is unlike traditional SUVs, with swivelling lounge chairs and a curved bench seat. This seat arrangement can be customized depending on driver-controlled or autonomous driving modes.

Highlights of the vehicle are the Universal Island console, specially designed home appliances and a multi-functional Smart Hub graphic user interface. When the Smart Hub and front seats combine with the rear chaise-lounge seating, the SEVEN has an environment where the occupants can experience quality time alone or together in the glow of side-door ambient light. In transit, SEVEN’s built-in mini fridge provides chilled refreshment on the go and there are even shoe-care compartments to refresh passengers’ footwear.

The vision roof features a panoramic screen that not only displays various content based on passengers’ tastes, but also changes the overall interior atmosphere to guarantee maximum relaxation and pleasure during the journey.

Eco-friendly materials
The SEVEN uses various eco-friendly materials while offering segment-leading hygienic features, such as Hygiene Airflow System and UVC Sterilization. The Hygiene Airflow System takes inspiration from the sophisticated airflow management of passenger aircraft. In its vertical mode, air is taken in through built-in air intakes in the roof rails from which the air travels inwards from above, and extracted through the exterior vent behind the rear wheels. In its horizontal mode, the air flows from the slim dashboard to the rear vents.

Most importantly, this system can activate independently whether the vehicle is in motion or not to reduce cross-contamination among passengers and isolates the airflow between front and rear occupants.

Bio-paint is used for the exterior and hygienically-recycled and renewable materials throughout the interior. Mineral plaster, bamboo wood and carpet, bio resin and interior paint are based on renewable sources that can reduce pollution from the production process. Extensive use of copper and hygienically treated fabric with proven antibacterial functions ensure all surfaces inside the SEVEN remain clean at all times.

UV-C Sterilization activates once the vehicle is vacated of its passengers. The control stick, first-row storage drawer and speakers pop up and then, integrated sanitizing UV-C lights help clean the living space of bacteria and viruses. In addition, there are sanitizing storage compartments in the bench and Smart Hub console for personal belongings.

“SEVEN paves the way forward for what an SUV needs to become in the EV era with a unique aerodynamic pure form that does not compromise on its rugged personality. The interior opens up a new dimension of space that cares for its passenger as a family living space,” said SangYup Lee, Senior Vice-President, Head of Hyundai Global Design.

IONIQ – from model name to brand name

IONIQ – from model name to brand name

It used to be that the company name was also a brand name and used with every model the company sold. However, in recent times, especially with the advent of electric vehicles (EVs), some companies are finding that it would be better to create a dedicated sub-brand for such vehicles and give them more prominence.

Hyundai Motor is the latest to do so with the announcement of the IONIQ brand which will be for EVs. Most readers would know that the IONIQ name has already been used by a Hyundai model. The name, which fuses ‘ion’ and ‘unique’ was first introduced in 2016 as ‘Project IONIQ’, a long-term R&D project focused on eco-friendly mobility.

Based on the project, Hyundai introduced a model named IONIQ which was unique in that it could be powered by a choice of three powertrain options – hybrid electric, plug-in hybrid and full electric – within the same bodystyle.

Hyundai IONIQ — *The IONIQ was introduced to the Malaysian market in 2016, and is available only with a hybrid powertrain.*

Three new models in four years
Mow, the company will re-assign the model name to become a brand name. Over the next four years, the Korean carmaker will introduce a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs. These will start, in early 2021, with the IONIQ 5. In 2022 will come the IONIQ 6 sedan and in early 2024, the IONIQ 7 which will be a large SUV.

The first model, the IONIQ 5, will be a midsize CUV (Compact Utility Vehicle) based on the concept 45 which was displayed at the 2019 Frankfurt Motorshow as a homage to its very first concept car. The IONIQ 5’s designers have taken inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

Hyundai Concept 45 and Prophecy — *Concept 45 (above) will be the basis of the IONIQ 5′ design, while the Prophecy concept (below) provides the designers with the starting point for the styling of the IONIQ 6.*

The IONIQ 6 sedan will be based on the company’s latest concept car, the Prophecy, which made its debut 5 months ago. The IONIQ 7 SUV will share the vehicles’ common design theme of ‘Timeless Value’. The vehicles will be inspired by past models but they will be a bridge to the future, says Hyundai.

E-GMP platform
All IONIQ models will sit on an Electric Global Modular Platform, known as ‘E-GMP’, that will have fast charging capability and generous driving range. The EV-dedicated platform will allow Hyundai designers to reimagine the cabin as a ‘smart living space’ with highly adjustable seats, wireless connectivity and unique features such as a glovebox designed as drawers.

The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.

Strategy 2025
The Hyundai Motor Group recently announced that the Group aims to sell 1 million units of battery electric vehicles (BEV) and take 10% share to become a leader in the global EV field by 2025. Under Strategy 2025, Hyundai Motor Company itself aims to become the world’s third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to Fuel Cell EV sales.

Hyundai celebrated the launch of the IONIQ brand by turning the London Eye into a giant letter ‘Q’ using electric lights just before the official reopening of the famous attraction. With the otherwise bustling city of London having come to a halt during the COVID-19 pandemic and lockdown, Hyundai is ‘bringing new energy into the city’ by lighting up and turning one of its most iconic sights once again.