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Isuzu is ‘King’ of commercial vehicles in Malaysia

When it comes to commercial vehicles, Isuzu is the ‘King’ and evidence of this is shown by its consistently dominant position in the Malaysian market for many years. 2021 was no exception and once again, the brand retained two titles – for Malaysia’s top-selling truck for the 8^th consecutive year, and for the best-selling light-duty truck for a 12^th straight year.

These accomplishments were delivered through the total combined sales of 4,808 units of trucks in all segments and 4,545 units of light-duty trucks that were recorded in 2021.

“We are extremely thrilled to be able to achieve and retain the top spot again for overall truck and light-duty truck categories which our Isuzu brand has been privileged enough to enjoy for so many consecutive years in this market,” said Koji Nakamura, CEO of Isuzu Malaysia Sdn Bhd.

“These achievements demonstrate the continuation of our robust footprint and growth in Malaysia, as well as our ability in positioning ourselves to harness the opportunities whilst tackling the challenges amidst a pandemic-laden market situation. It is also particularly significant given how this situation had caused supply chain disruptions such as scarcity of raw materials which has impacted production in the trucking industry,” he said.

Extensive dealer network
Mr. Nakamura added that another key factor which had significantly contributed to the brand’s continuous market leadership is its extensive dealer network across the country. Regular communications between the head office and dealer partners has, over the years, fostered a strong relationship which enabled Isuzu Malaysia to capture on-ground market intelligence and deliver what customers need.

Dealers in close contact with customers
“Our dealers have a closely established rapport with our customers and were able to constantly gather feedback about the customers’ business situation and trucking solutions requirements. With these crucial ‘on-ground’ market information, our sales and aftersales teams could identify where the gaps are and work towards maintaining the strength of their respective operations for the benefit of our customers,” explained Atsunori Murata, Chief Operating Officer of Isuzu Malaysia Sdn Bhd.

Mr. Murata said that, prior to the pandemic, Isuzu Malaysia’s management team used to make regular face-to-face visits to its dealerships, business partners like body builders and transporters, and customers. However, due to the ‘New Normal’, this had to be immediately re-strategized by optimizing digital communications platforms for its marketing efforts such as creating videos on You Tube and Facebook, disseminating SMSes and holding meetings using Microsoft and Google conferencing tools. All these were done to ensure continuity of relationship-building and promotion of new products and services for easy understanding of Isuzu’s offerings.

In the last 2 years, Isuzu Malaysia had rolled out several strategic initiatives such as partnering with new dealers and opening of new centres; introduction of new product innovation which is the ELF range with Isuzu Safety Plus for greater safety and efficiency; plus on-time truck delivery to customers.

The company said all these had helped in further meeting the trucking solutions needs of customers and enhancing their satisfaction through market reach and quality service, which are pivotal in maintaining its robust truck sales and market-leading position.

Greater efficiency and safety
“We are grateful that our Isuzu brand continues to enjoy high demand as more customers experience the performance and comfort of our trucks. Since we introduced the new ELF range with Isuzu Safety Plus 2 years ago featuring a combination of safety system upgrades and B20 biodiesel compatibility, our customers have experienced greater efficiency and safety,” Mr. Murata revealed.

Mr. D.I.Y., a well known retail group, has been using Isuzu trucks since 2017 and last year enlarged its fleet with additional units. It now has 100 units of Isuzu vehicles which are used to deliver stocks to its hundreds of stores nationwide.

“Overall, Isuzu Malaysia is very honoured to share our success with everyone in our dealer network and employees because without their strong passion, dedication and outstanding work for the brand, achieving a market-leading position year-on-year would be a tough feat. Equally, we are also extremely appreciative to all our customers and we will continue to remain focused on providing more excellence and value through outstanding products and services to support their varied trucking needs,” said Mr. Murata.

For more details on Isuzu’s range of vehicles and to locate an authorised dealership in Peninsular or East Malaysia, call 1-300-88-1133 or visit www.isuzu.net.my.

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

Isuzu maintains lead in truck segment in Malaysia

Isuzu Malaysia continued to be the dominant player in the commercial vehicle market in 2020. From the official data issued by the Malaysian Automotive Association (MAA), the total volumes for Isuzu place it as No. 1 truck for the 7th consecutive year and light-duty truck for the 11th consecutive year.

In 2020, Isuzu Malaysia delivered a total of 4,747 vehicles in all segments, and its record success as the most preferred light-duty truck brand in Malaysia for the 11th consecutive year was achieved by the flagship ELF truck with total sales of 4,551 units.

Highest market share
“Isuzu Malaysia is extremely delighted to have wrapped up the year 2020 with great achievements and to welcome this new year with double celebrations after having secured the top position for both truck and light-duty truck brand categories once again,” said Koji Nakamura, CEO of Isuzu Malaysia.

“The total number of trucks we have sold last year is the highest market share that we have recorded since Isuzu Malaysia Sdn Bhd was established. Last year was also our company’s 40th year anniversary in Malaysia, so this success is definitely a notable milestone for us,” he said. “It is also a reflection of our teams’ unrelenting commitment in making strong progress on our business execution. Our focus is to constantly strengthen the quality of our products and efficiency of our services to serve our customers better.”

“The pandemic situation in the past year had posed many extraordinary challenges for many people and companies across all industries. Despite the uphill market environment, I am pleased that we have managed to stay on course and effectively maximized our resources to help our customers move forward with their business operations,” Mr. Nakamura added.

Continued strategic initiatives
Despite the challenging market situation during the past year, Isuzu Malaysia took continued dealership network expansion, product innovation and ensured timely delivery of new trucks to customers. These strategic initiatives sustained sales growth, complemented by enhancements to service quality for increased customer satisfaction.

*Latest engines in ELF models have B20 biodiesel compatibility.*

Enhanced ELF launched
During 2020. the enhanced Isuzu ELF was launched which offers the Isuzu Safety Plus platform. Besides the combination of safety system upgrades, the enhanced ELF also has B20 biodiesel compatibility and greater warranty benefits. The enhancements are available in 19 variants of the model which offers the widest range in light-duty truck market.

“Isuzu Malaysia’s strategy has always been built around having satisfied and productive customers and I am glad that our achievements had demonstrated a well-performed year for us. I would also like to commend and thank all our employees and skilled dealership teams for always making extra efforts for our customers. Their dedication has contributed hugely to Isuzu Malaysia’s uninterrupted leading position,” said Mr. Nakamura.

*An Isuzu 3S dealership in Taiping, Perak*

“Looking ahead in this new year, I believe that Malaysia’s economy will slowly but steadily improve, and many industries will further recover too. Although Isuzu is now well-known for offering a wide range of trucks that have become the preferred choice for quality, durability and cost-efficiency, we will continue to remain focused on providing more excellence and value to all our customers. Importantly, Isuzu Malaysia’s aim this year is to continue rendering assistance in essential services, ensuring smooth delivery of products and making contribution for people’s daily life and business,” he promised.

To know more about Isuzu’s range of vehicles and locations of dealerships in Malaysia, visit www.isuzu.net.my.

Isuzu Elf range enhanced with extra safety features, B20 compatibility and longer warranty

PUSPAKOM services now include roadtax renewal for light commercial vehicles

Commercial vehicle operators will soon be able to renew their roadtax at 54 PUSPAKOM inspection centres nationwide. The renewal is available for light commercial vehicles with a maximum permissible laden weight (BDM) of 7,500 kgs or less.

The additional service will be implemented at the inspection centres in stages over the next three months, with the Wangsa Maju inspection centre being the first from yesterday,

According to PUSPAKOM’s CEO, Shukor Ismail, offering the new service is part of the company’s effort towards making PUSPAKOM a One-stop centre for the convenience of customers and the public. “We aim to offer services to deal with vehicle-related matters besides vehicle inspections. Currently, PUSPAKOM centres also provide vehicle insurance renewal services and with the roadtax renewal available, customers have more locations to get their roadtax renewed,” he said.

“Implementation of this initiative will enhance the level of service related to government services, especially vehicle inspection, to meet current customer demands that require efficient, fast and efficient service provision,” he added.

Light commercial vehicle — *At present, the renewal service is available only for light commercial vehicles (like this Nissan NV200) that have a BDM (maximum permissible weight) of 7,500 kgs or less.*

PUSPAKOM is also considering extending the roadtax renewal service to privately registered passenger vehicles later on.

For more information, the public can call PUSPAKOM at 1-800-88-6927, send email to customerservice@puspakom.com.my, visit their official Facebook Page or website at www.puspakom. com.my.