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Myvi

Fresh from a high of 41.5% market share in March according to Malaysian Automotive Association (MAA) numbers, Perodua has reached a new milestone of 38,000 new Myvi deliveries as of the third week of April.

“We are both humbled and happy to have this result in our hands at the tail-end of April. By our count, the Myvi has garnered 70,000 bookings from 8 November 2017 up to 30 April 2018, and we are overwhelmed by the response,” Perodua Sales Sdn Bhd Managing Director YBhg Dato’ Dr Zahari Husin said.

According to MAA numbers, from January to March 2018, the compact carmaker sold 55,568 vehicles against a 135,140 total industry volume (TIV), returning over 41% market share. This is an improvement of more than 10.5% over the 50,260 units registered in the first quarter of 2017, making it a record first quarter for Perodua in terms of sales.

The 55,560 sales consisted of 24,473 Myvis, 14,962 Axias, 10,101 Bezzas and 6,032 Alzas. In fact, 18% of all new cars registered in Malaysia in the first quarter of 2018 were Myvis. “We thank our valued customers and all Malaysians for their strong support. We look forward to serving you better and we are continuing to improve ourselves for your satisfaction,” said Dato’ Dr Zahari.

On deliveries, Dato’ Dr Zahari said that Perodua is working on further improving its efficiency to ensure that deliveries would be within an acceptable time frame. He said the current waiting period for the 1.5L Myvi variants is a shade under three months; however, 1.3L variants can be delivered almost immediately at the moment.

Kicking off the festive sales campaign is the Perodua Pilihanku campaign – join Customer Days this weekend (5-6 May) at all Perodua showrooms and service centres nationwide, where free vehicle inspections and cash redemptions of up to RM1,800 for selected models and variants await visitors.

“Grab this opportunity also to take a closer look at the newest member of the Bezza family, the Bezza GXtra, which we launched just last week,” Dato’ Dr Zahari said.

The third-generation Myvi is the most sophisticated and indigenously-designed model in Perodua’s 25-year history, featuring Malaysian innovations such as a built-in toll card reader and digital memory air-con. The Myvi also has a full 5-star ASEAN NCAP safety rating based on the latest protocol and is Malaysia’s most affordable car with active safety functions, courtesy of its Advanced Safety Assist (ASA) systems.Perodua.

In response to the recent news that replacement parts for the ageing Proton Wira will no longer be produced, Perodua has issued a statement giving its commitment to its customers that it will continue to support their motoring needs by opening a new parts production line dedicated to the compact carmaker’s second-generation Myvi; yes the older one above. So Perodua is basically saying, “We got your back folks…” Nice one!

To be operated by Perodua vendor IQM Sdn Bhd at its Proton City, Tanjung Malim facility, the line produces body components including hoods, doors, fenders, quarter panels and roofs. “For our customers’ safety, convenience and peace-of-mind, we are giving our commitment to them that we will continue to produce high-quality and affordable parts for their Perodua vehicles,” Perodua Auto Corporation Sdn Bhd President Mr Takahashi Masanori said at the Myvi Service Parts Line official opening last Friday.

“We elected to outsource parts production for the second-generation Myvi because our manufacturing plants are already at peak capacity. Being already a manufacturer of Viva parts since production of the model ended in 2014, IQM was a natural choice for this project,” he said. Besides the second-generation Myvi and the Viva, original parts for the first-generation Myvi, the Kelisa and even the Kancil continue to be produced by vendors in Malaysia to this day.

“There remain a great many users of the second-generation Myvi, of which over 519,000 were produced from May 2011 to October 2017. This is an endorsement by Malaysians and we take this trust seriously,” Mr Takahashi said.  For now, the Myvi Service Parts Line at IQM Tanjung Malim produces only body components owing to their high demand. Engine parts for the second-generation Myvi continue to be produced on a one-shot basis at PMSB in Rawang, while other parts are produced by various vendors.

A supplier of metal stamping, body assembly parts and brake tube components to Perodua, IQM began manufacturing service parts for the Perodua Viva in 2014, as production of the model ended. Viva parts are still being produced today at IQM’s Tanjung Malim facility.

“IQM Sdn Bhd has been a vendor of Perodua’s since 2002. Over the years, Perodua and IQM have built a strong relationship based on trust, quality and absolute never-ending loyalty to our customers,” said IQM Executive Director Aidil Azlan Mohd Fitri.

Yup, you read that right. Perodua has thus far delivered 28,000 Myvis – nearly half of the amazing 60,000 orders collected so far – as the compact carmaker further increases production of the runaway success story launched in November 2017.

“We thank our customers and the Malaysian public for their strong support of the Myvi, and we will continue to improve the delivery time for our valued customers,” Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin said.

Dato’ Dr Zahari said that customers who place their bookings now for the new Myvi will most likely receive their cars in time for the Raya holidays. To date, Perodua has fulfilled all new Myvi orders made in 2017.

He said that based on the strong support of Perodua’s latest offering as well as healthy demand for its other models, Perodua estimates its market share for the month of February to surpass 41% with 17,100 vehicles sold against an estimated 41,100-unit Total Industry Volume (TIV).

Making up the 17,100 units were 6,500 Myvis, 5,000 Axias, 3,700 Bezzas and 1,900 Alzas. On a year-on-year basis, Perodua’s sales performance improved by 13.1% to 34,800 units against 30,800 vehicles sold in the first two months of 2017.

Perodua targets to sell 209,000 units this year – a 2% increase from the 204,900 units sold in 2017. “For enquiries or bookings, we ask our customers to deal only with authorised Perodua personnel at authorised Perodua outlets,” said Dato’ Dr Zahari.

Yes, you read that headline right. In January 2018 alone, Perodua recorded 17,900 sales, its second highest-ever monthly market share of above 40%, against a total industry volume (TIV) of 43,930 units (Perodua recorded its highest ever monthly sales in August 2016 at 40.5%. Source: Carlist)

In January, all Perodua models retained their lead in their respective vehicle segments in Malaysia, with 9,029 Myvis, 4,085 Axias, 2,776 Bezzas and 1,803 Alzas sold.

“While we defer to the Malaysian Automotive Association (MAA)’s numbers, we are cautiously optimistic that for January 2018, our monthly market share is the highest ever in our history. This was spurred by deliveries of the new Myvi, as well as continued strong demand for our other models,” said Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh at the company’s Chinese New Year Luncheon with the media and business partners here today.

“The new Myvi has racked up over 48,000 bookings to date, the 18,000th unit of which today we proudly deliver to Mr Wong Wai Cheng of Negeri Sembilan. We would also like to add that close to 20,000 units of the new Myvi have been delivered to date. Overall, over a million Myvis have been registered in Malaysia since 2005. This performance has been a great boost to the Malaysian automotive ecosystem as the better-than-expected demand for our latest offering as well as our current model line-up have resulted in better demand for local parts,” he added.

Aminar also said that Perodua is looking to purchase more than RM5 billion in components and parts this year from mainly local vendors. This will further contribute towards the growth of the Malaysian economy. All Perodua models have over 90% local content.

“To all Malaysians, we simply cannot thank you enough for your love and support for our humble hatchback through all these years. Your recognition spurs us on to work harder on bettering our products and services, because as always, You Matter Most,” he said.

“To those who have placed orders for the new Myvi and have yet to receive their cars, we sincerely apologise for the wait. Rest assured that we are ramping up production to get the cars to you as quickly as we can. The Perodua Manufacturing Sdn Bhd plant will continue to work overtime until demand stabilises,” he continued.

Mr Wong, 25, was all smiles as Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin handed him the keys to his brand-new Lava Red Myvi 1.5 Advance.

“I am over the moon to be taking delivery of my new car. The minute I laid eyes on the new Myvi and saw how many sophisticated features I was getting for the price, I knew it was the vehicle for me,” said Mr Wong. “I’m always on the go. The Myvi’s compact dimensions make it very easy to park and manoeuvre, but it’s also very spacious inside. With six airbags and Advanced Safety Assist, I am well protected, and the built-in toll card reader is my favourite feature!” he added.

“We wish all our Chinese friends Xin Nian Kuai Le and Gong Xi Fa Cai. May the Year of the Dog bring more luck, prosperity and happiness to us all!” Datuk (Dr) Aminar concluded.

Main top image: Perodua President and Chief Executive Officer Datuk (Dr) Aminar Rashid Salleh and Perodua Sales Sdn Bhd Managing Director Dato’ Dr Zahari Husin present a mock key to the 18,000th new Perodua Myvi owner, Mr Wong Wai Cheng, 25, of Negeri Sembilan.

Perodua’s stalwart breadwinner, the Mvyi is about to reach a new milestone. The nameplate will see the one millionth Myvi rolling off the production line very soon. It’s a remarkable feat for any automaker but for Perodua, its a testament to the hard work and dedication of its employees, dealer network and parts distributors.

The first generation Myvi was launched in May 2005 and remained Malaysia’s best-selling car till the end of 2014. Despite this, it continues to be a very popular model in our country and a favourite of those looking for a B-segment city car that’s light on their wallets.

“So far, we have produced nearly one million Myvis since 2005 and this milestone will be reached somewhere this month,” Perodua President and Chief Executive Officer, Datuk (Dr) Aminar Rashid Salleh said.

Besides Malaysia, the Myvi has been sold under the Perodua brand in 7 different countries which include Sri Lanka, Mauritius, Brunei, Singapore, the United Kingdom, Fiji and Nepal. The Myvi is actually based on the Daihatsu Sirion but Perodua makes certain design tweaks of their own to differentiate the Malaysian car from its Japanese counterpart.

Perodua’s biggest export market is Indonesia. It has sold 31,000 Myvi cars under the Sirion brand since 2007. Locally however, the Malaysian automaker has managed to sell 64,700 vehicles in the past four months, which is a 4.1% increase compared to the same period last year. Based on its estimates, Perodua says it should be able to capture 35.4% of the local market share, making it the most popular car brand in the country.

In order to keep the current momentum going, Perodua will focus on delivering its vehicles to customers in a timely manner to further improve customer satisfaction and after sales capabilities. There are currently 184 sales and 182 service centres in the country. So, if you own a Perodua, you can rest easy knowing that you have a legion of service centres that are able to tend to any issues you might be facing.

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