Fresh from a high of 41.5% market share in March according to Malaysian Automotive Association (MAA) numbers, Perodua has reached a new milestone of 38,000 new Myvi deliveries as of the third week of April.
“We are both humbled and happy to have this result in our hands at the tail-end of April. By our count, the Myvi has garnered 70,000 bookings from 8 November 2017 up to 30 April 2018, and we are overwhelmed by the response,” Perodua Sales Sdn Bhd Managing Director YBhg Dato’ Dr Zahari Husin said.
According to MAA numbers, from January to March 2018, the compact carmaker sold 55,568 vehicles against a 135,140 total industry volume (TIV), returning over 41% market share. This is an improvement of more than 10.5% over the 50,260 units registered in the first quarter of 2017, making it a record first quarter for Perodua in terms of sales.
The 55,560 sales consisted of 24,473 Myvis, 14,962 Axias, 10,101 Bezzas and 6,032 Alzas. In fact, 18% of all new cars registered in Malaysia in the first quarter of 2018 were Myvis. “We thank our valued customers and all Malaysians for their strong support. We look forward to serving you better and we are continuing to improve ourselves for your satisfaction,” said Dato’ Dr Zahari.
On deliveries, Dato’ Dr Zahari said that Perodua is working on further improving its efficiency to ensure that deliveries would be within an acceptable time frame. He said the current waiting period for the 1.5L Myvi variants is a shade under three months; however, 1.3L variants can be delivered almost immediately at the moment.
Kicking off the festive sales campaign is the Perodua Pilihanku campaign – join Customer Days this weekend (5-6 May) at all Perodua showrooms and service centres nationwide, where free vehicle inspections and cash redemptions of up to RM1,800 for selected models and variants await visitors.
“Grab this opportunity also to take a closer look at the newest member of the Bezza family, the Bezza GXtra, which we launched just last week,” Dato’ Dr Zahari said.
The third-generation Myvi is the most sophisticated and indigenously-designed model in Perodua’s 25-year history, featuring Malaysian innovations such as a built-in toll card reader and digital memory air-con. The Myvi also has a full 5-star ASEAN NCAP safety rating based on the latest protocol and is Malaysia’s most affordable car with active safety functions, courtesy of its Advanced Safety Assist (ASA) systems. – Perodua.
In response to the recent news that replacement parts for the ageing Proton Wira will no longer be produced, Perodua has issued a statement giving its commitment to its customers that it will continue to support their motoring needs by opening a new parts production line dedicated to the compact carmaker’s second-generation Myvi; yes the older one above. So Perodua is basically saying, “We got your back folks…” Nice one!
To be operated by Perodua vendor IQM Sdn Bhd at its Proton City, Tanjung Malim facility, the line produces body components including hoods, doors, fenders, quarter panels and roofs. “For our customers’ safety, convenience and peace-of-mind, we are giving our commitment to them that we will continue to produce high-quality and affordable parts for their Perodua vehicles,” Perodua Auto Corporation Sdn Bhd President Mr Takahashi Masanori said at the Myvi Service Parts Line official opening last Friday.
“We elected to outsource parts production for the second-generation Myvi because our manufacturing plants are already at peak capacity. Being already a manufacturer of Viva parts since production of the model ended in 2014, IQM was a natural choice for this project,” he said. Besides the second-generation Myvi and the Viva, original parts for the first-generation Myvi, the Kelisa and even the Kancil continue to be produced by vendors in Malaysia to this day.
“There remain a great many users of the second-generation Myvi, of which over 519,000 were produced from May 2011 to October 2017. This is an endorsement by Malaysians and we take this trust seriously,” Mr Takahashi said. For now, the Myvi Service Parts Line at IQM Tanjung Malim produces only body components owing to their high demand. Engine parts for the second-generation Myvi continue to be produced on a one-shot basis at PMSB in Rawang, while other parts are produced by various vendors.
A supplier of metal stamping, body assembly parts and brake tube components to Perodua, IQM began manufacturing service parts for the Perodua Viva in 2014, as production of the model ended. Viva parts are still being produced today at IQM’s Tanjung Malim facility.
“IQM Sdn Bhd has been a vendor of Perodua’s since 2002. Over the years, Perodua and IQM have built a strong relationship based on trust, quality and absolute never-ending loyalty to our customers,” said IQM Executive Director Aidil Azlan Mohd Fitri.
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