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Perodua has set a new benchmark in its 30-year history, achieving its highest-ever sales and production records in 2024. The company sold an impressive 358,102 vehicles, surpassing its previous record of 330,325 vehicles in 2023—an 8.4% increase.

The automaker also achieved its highest production volume, manufacturing 368,100 vehicles, a 7.2% jump from the 343,400 units produced in 2023. This accomplishment reflects Perodua’s dynamic coordination and ability to surpass its installed capacity of 320,000 units, solidifying its position as a benchmark in the automotive industry.

Remarkable Growth Amidst Industry Challenges

Perodua President and CEO, Dato’ Sri Zainal Abidin Ahmad, credited the company’s success to its synchronized efforts and commitment to quality. “This achievement shows our true potential and sets a benchmark for the industry in the years to come,” he said, thanking staff for their dedication.

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Over a year has passed since Mazda introduced the Iconic SP concept at the Japan Mobility Show, hinting at the return of its iconic RX series. The sleek two-seater coupe with a two-rotor engine sparked excitement and speculation about the revival of the RX line. Now, Mazda’s CEO, Masahiro Moro, has confirmed that work on the Iconic SP is progressing. While not an official confirmation of the RX’s return, his statement suggests that the project is moving forward, and fans can expect the road-going version of the car—though it may be smaller than the concept.

Mazda’s Chief Designer, Masashi Nakayama, previously hinted that the car could be smaller, possibly similar in size to the MX-5 Miata. This has led to speculation that the Iconic SP could preview the next MX-5 rather than a direct RX model. The concept was 4,178mm long, 1,849mm wide, and 45.2 inches tall, with a 1,148mm wheelbase and a weight of 1,450kg. The car’s weight distribution was balanced, which enhanced its performance potential.

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Astra International, the authorised distributor of Peugeot vehicles in Indonesia, has announced the cessation of Peugeot vehicle sales in the country, marking the end of a 52-year presence.

Rokky Irvayandi, head of Astra’s Peugeot Sales Operation, stated, “Based on information from Stellantis, the principal of Peugeot, Stellantis has made a strategic decision to halt Peugeot sales in Indonesia. This is part of Stellantis’ business growth strategy in the ASEAN region.” Astra respects and acknowledges Stellantis’ decision regarding the discontinuation of Peugeot sales.

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March was the final month for delivery of new vehicles that were exempted from sales tax, the provision having been allowed by the Finance Ministry after the tax exemption ended on June 30, 2022. Understanding that the demand had been very great as many people wanted to save on the sales tax, and production was not sufficient to fulfill the orders by the deadline, the ministry allowed the car companies until March 31, 2023 to deliver the vehicles booked before the deadline.

The 9-month allowance was certainly appreciated as the industry had production disruptions due to shortages of parts, especially microprocessors. During the second half of last year, vehicle output was inconsistent even though efforts were being made to maximise the numbers, with priority being given to the tax-exempted orders.

Furthermore, March is also the end of the financial year for some car companies and there is usually a final strong push to end the financial year with the best numbers. Thus the March Total Industry Volume (TIV) of new vehicles shot up by 24% to reach 78,849 passenger and commercial vehicles.

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During the final month of the first quarter of 2023, Perodua made a big push in production and sales to cross the 30,000-unit level, setting records in the process. The two plants completed 33,666 vehicles while 32,179 vehicles were delivered nationwide.

The March numbers added to those of January and February took first quarter production to 84,800 units while sales were 78,564 units. These represented increases of 33.9% and 27.5%, respectively, over the volumes reported for the same period in 2022.

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The first month of the year was a short sales month due to the Chinese New Year festive season, partly the reason for the 35% drop in the Total Industry Volume (TIV) of new vehicles delivered. However, it was not an unexpected drop after the exceptional high of December which recorded the highest sales volume in 2022.

February is also a short month, some years made shorter by festive holidays, so it is also not a month when high numbers are expected. Nevertheless, February saw a jump of 27% from the January TIV to close at 62,649 units.

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As expected, the first quarter of this year will see a continued boom time for the car companies, at least in terms of deliveries. Many have thousands of orders waiting to be fulfilled and there’s an urgent need to deliver to customers who booked before June 30, 2022 because they are entitled to sales tax exemption.

If they do not have their new vehicle registered by March 31, 2023, then their sales tax exemption will be forfeited and they will have to pay more. However, some companies absorb the sales tax and Perodua is one of those that has confirmed it will do so for those customers whom it cannot supply vehicles to in time.

The Malaysian carmaker has also been in ‘overdrive’, along with its suppliers and dealers, during the first two months of this year. The total volume of vehicle delivered to customers nationwide was 46,385 units, up 33% from 34,865 units in the same period last year. Likewise for production, there was a 32.95% increase in out from the two plants to 51,134 units from 38,460 units last year.

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It’s pretty much expected that when the official numbers for 2022 are announced by the Malaysian Automotive Association (MAA) in the near future, Perodua will again be at the top of the list. It has been the bestselling brand since 2006 and its volumes have grown steadily over the years.

Last year, the increase in sales was 48.2% over the year before, taking the total volume to 282,019 units. To meet the demand, production naturally had to rise in tandem and 289,054 units were delivered by the two factories, an increase of 49.5%.

Being No.1 for so long has not made the Malaysian carmaker complacent; in fact, it has never taken its leadership position for granted and has planned its progress carefully and thoughtfully. This was particularly important to face the challenges of the past two years during the COVID-19 pandemic as well as other issues affecting the industry.

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Source: Monthly reports of Malaysian Automotive Association
Note: BMW, Mercedes-Benz and MINI data is only provided quarterly so the cumulative volumes shown are only for January to September 2022.
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With one month remaining to the year, Perodua’s total sales volume has reached 250,785 units, already exceeding its 2022 target of 247,800 units. The output from the Malaysian carmaker’s two factories also reached new highs in November as the company shifts into higher gear to meet demand.

During the month of November, another 28,592 units were added to the sales volume, an increase of 40.9% when compared with 20,299 units delivered in November 2021, and a 10.6% increase when over the 25,849 units delivered in October this year.

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