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Proton Saga

Sejak diperkenalkan pada 1985, Proton Saga kekal sebagai pilihan utama rakyat Malaysia yang mencari kereta praktikal dan mampu milik untuk keperluan harian. Model ini terus menarik perhatian golongan  siswazah baharu dan pembeli kereta kali pertama, membuktikan kedudukannya yang masih relevan dalam pasaran  hingga ke hari ini. Pada tahun ini, Proton Saga menyambut ulang tahun ke-40 pengeluarannya, dan kini ia diiktiraf sebagai  ikon nasional serta model Proton paling laris dengan lebih dua juta unit di jual di seluruh dunia. 

Sepanjang empat dekad, Proton Saga telah melalui pelbagai perubahan bagi memenuhi cita rasa dan keperluan semasa  para pengguna. Namun, ia tetap mengekalkan ciri-ciri utama yang menjadi kekuatannya iaitu praktikal, mampu milik serta  keupayaan pengendalian yang terbaik dalam kelasnya. Kualiti Proton Saga juga telah dipertingkatkan dengan ketara,  berdasarkan penurunan skor dalam Global Consumer Product Audit (GCPA) daripada 2,580 mata pada Ogos 2024  kepada hanya 1,050 mata pada Mei 2025.  

GCPA merupakan kaedah audit kualiti yang digunakan oleh kumpulan Geely dan diadaptasi oleh Proton, di mana skor  lebih rendah menunjukkan tahap kualiti yang lebih tinggi. Skor ini menilai isu-isu yang berlaku di barisan pengeluaran  mengikut tahap kesulitan masing-masing. 

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The Proton Saga celebrates four decades of continuous production in 2025. Since its launch in the 1980s, the Saga has remained a popular choice among Malaysians, especially first-time car buyers and young professionals in search of an affordable, reliable, and practical vehicle. Its enduring appeal, backed by over two million units sold globally, reinforces its status as Proton’s longest-running and best-selling nameplate.

As the company’s flagship sedan, the Saga has adapted through the years to meet evolving market expectations. Despite the design changes and technological upgrades introduced over time, it has consistently maintained its core values of affordability, practicality, and superior ride and handling. In recent years, significant improvements have been made in build quality. This is reflected in the model’s performance in the Global Consumer Product Audit (GCPA)—a stringent quality measurement framework adopted from the Geely Group.

From August 2024 to May 2025, the Saga’s GCPA score dropped from 2,580 to 1,050, putting it on equal footing with its closest rivals. A lower GCPA score indicates fewer quality issues during production, thus representing a tangible improvement in vehicle assembly and finish.

The Saga remains a trusted and aspirational first car for many young Malaysians. It continues to serve as a stepping stone into adulthood, mobility, and financial independence. Recent survey data indicates that nearly 64 per cent of Saga buyers are purchasing their first car. Many of them are either fresh graduates starting their careers or students heading off to college, often supported by their parents in selecting the Saga as a safe and sensible choice.

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Proton has wrapped up 2024 on a high note, achieving total sales of 152,352 units (domestic and export) and securing its position as the second most popular automotive brand in Malaysia for the sixth consecutive year. The year ended with December’s sales reaching 14,601 units, marking a 19.7% month-on-month increase and delivering the second-highest monthly sales for the year. Exports also surged, with 1,131 units shipped to overseas markets, capping off a record-breaking year.

Including 622 units of the smart #1 and #3 sold by its subsidiary PRO-NET, Proton’s total sales for 2024 reached 152,974 units. This success was achieved in a highly competitive market and during a pivotal year when Proton launched its first electric vehicle, the Proton e.MAS 7.

Malaysia’s total industry volume (TIV) hit a new high of 813,521 units, with Proton capturing an 18.7% market share.

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Mohamed Affandy Bin Zainal Ariffin dari Teluk Intan membeli sebuah Proton Saga Premium pada bulan Julai dan pembelian itu membawa kebahagiaan berganda apabila beliau memenangi satu unit Proton Saga Executive setelah dipilih sebagai pemenang hadiah utama pertandingan Proton Q3 Test Drive & Win. Affandy yang sudah berkahwin dengan seorang anak membeli keretanya dari Han 333 Otomobil Sdn  Bhd di Perak dan merupakan antara 12,992 peserta pertandingan tersebut, yang memberi peluang kepada  pelanggan yang menempah dan mendaftar kereta sepanjang tempoh pertandingan untuk memenangi hadiah  utama. Affandy menerima hadiah pada 5 November dari En. Roslan Abdullah, Ketua Pegawai Eksekutif, Proton Edar, di satu acara di ibu pejabat Pusat Kecemerlangan Proton yang disiarkan secara langsung di saluran  media sosial syarikat. 

Menambah lagi keceriaan, pemenang kempen Test Drive & Win Big untuk bulan Oktober diumumkan sebagai Abdul Taib Bin Ahmad dari Sarawak, yang membeli sebuah Proton Persona dari Ngu’s Motor Service Sdn Bhd. Sebagai pemenang Hadiah Utama beliau akan diberi ganjaran sebuah Proton S70 baru. 

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Proton telah merekodkan jualan sebanyak  12,799 unit (domestik + eksport) pada Oktober, penambahan 13.6% berbanding bulan sebelumnya, untuk  meningkatkan jumlah jualan tahun sehingga kini (YTD) kepada 125,557 unit dan meneruskan usaha untuk  mencapai pertumbuhan jualan bagi tahun keenam berturut-turut. Hasil daripada prestasi itu, Proton kekal  sebagai jenama kedua paling popular dalam kedudukan jualan automotif negara dengan ramalan bahagian  pasaran sebanyak 18.1% untuk bulan tersebut dan angka YTD sebanyak 18.9% untuk keseluruhan 2024.  

Jumlah jualan bagi industri automotif pulih pada Oktober selepas merosot pada bulan sebelumnya.  Memandangkan OEM membanjiri pasaran dengan tawaran untuk meningkatkan angka jualan akhir tahun,  jumlah volum industri (TIV) dijangka tamat bulan ini pada 70,668 unit, kali kelima ia telah melangkaui had unit 70,000 unit tahun ini dan mengekalkannya pada kadar untuk mencapai rekod baharu pada penghujung 2024. 

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Proton achieved notable success in October 2024, with total sales of 12,799 units, reflecting a 13.6% increase from September. This brings the year-to-date (YTD) total to 125,557 units, reinforcing the brand’s goal of securing a sixth consecutive year of growth. With a projected market share of 18.1% for October and a YTD share of 18.9%, Proton stands firmly as Malaysia’s second most popular automotive brand.

The automotive industry as a whole rebounded in October, with estimated total industry volume (TIV) reaching 70,668 units, marking the fifth time this year that monthly sales have exceeded 70,000 units.

Key Model Highlights
  • Proton Saga: Delivering 6,112 units in October, this model’s YTD sales reached 60,178 units, securing its spot as the third highest-selling vehicle in Malaysia. Proton aims for the Saga to surpass 70,000 units by year-end.

  • Proton X50: Leading the B-segment SUV market, the X50 maintained its popularity with 2,122 units sold in October, showcasing a blend of style, performance, and advanced features.

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Proton telah menandatangani Memorandum Perjanjian (MoA) dengan Grab Malaysia untuk mengembangkan pilihan kenderaan bagi pemandu e-hailing,  dengan menawarkan faedah eksklusif apabila mereka membeli Proton Saga. Dengan menggabungkan komitmen  Proton terhadap kenderaan berkualiti dengan platform Grab yang menyeluruh, kerjasama ini bertujuan untuk  meningkatkan pengalaman pemanduan dan menyokong keperluan yang semakin meningkat dalam industri e hailing. Inisiatif ini diharapkan dapat memberikan manfaat kepada pemandu, pengguna dan juga  memperkukuhkan kedudukan kedua-dua syarikat dalam pasaran.  

Memorandum Persatuan (MoA) itu telah ditandatangan oleh Roslan Abdullah, Timbalan Ketua Pegawai Eksekutif, Proton Rashid Shukor, Pengarah Operasi dan Mobiliti Negara telah menandatangani untuk Grab Malaysia  ialah. Turut hadir adalah Edmund Lim Meng Tong, Naib Presiden Jualan & Selepas Jualan, Proton Edar, dan Tan  Jiong Jian, Pengarah Komersial dan Penghantaran, Grab Malaysia, yang bertindak sebagai saksi untuk majlis  tandatangan tersebut.  

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Proton has signed a Memorandum of Agreement (MoA) with Grab Malaysia to support the e-hailing industry by providing exclusive benefits for drivers who choose the Proton Saga. This partnership is aimed at making vehicle ownership more attractive for Grab driver-partners, with perks that include cash rebates and a 5% service discount, valid for two years or up to 40,000 km. The MoA was signed by Roslan Abdullah, Deputy CEO of Proton, and Rashid Shukor, Director of Country Operations and Mobility at Grab Malaysia.

Through this agreement, Proton strengthens its role in the e-hailing sector by offering the Proton Saga, a car that appeals to drivers due to its affordability and reliability. The Proton Saga, Malaysia’s best-selling car with over 2 million units sold, has long been valued for its durability and safety features like ABS, electronic brake distribution, parking sensors, traction control, and a touch screen infotainment system.

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Membesar di Malaysia pada tahun 1980-an dan 1990-an, adalah perkara biasa  melihat sedan Proton terparkir di banyak halaman rumah. Kereta buatan Malaysia ini bukan sahaja mampu milik,  boleh dipercayai, dan praktikal, malah sering menjadi kenderaan pertama bagi kebanyakan keluarga. Apabila  anak-anak meningkat dewasa dan perlu ke kolej, kereta ini diwariskan kepada ahli keluarga yang lebih muda,  memberikan mobiliti kepada pembeli kereta generasi demi generasi. 

Lebih 40 tahun dari tahun penubuhannya, Proton kekal sebagai jenama terlaris bagi sedan di Malaysia. Warisan  ini menyaksikan sebanyak 3.85 juta unit terjual hingga kini, dibina oleh ikon-ikon negara seperti Proton Saga,  Proton Wira dan Proton Waja, yang pernah digunakan sebagai kereta polis di Humberside County, United  Kingdom, dua generasi Proton Persona, Proton Prevé, dan kini tambahan terbaru dalam keluarga sedan iaitu Proton S70. 

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Growing up in Malaysia during the 1980s and 1990s, Proton sedans were a common fixture in many households, known for their affordability, reliability, and practicality. These cars, proudly made in Malaysia, often served as the first vehicle for families and were passed down to younger generations as children grew up and needed a means to commute to college or work. Proton’s legacy, now more than 40 years strong, continues as the top-selling brand for sedans in Malaysia, with a remarkable 3.85 million units sold to date.

Last original Proton Saga 2008

This legacy is built on iconic models such as the Proton Saga, Proton Wira, and Proton Waja, with some even serving as police cars in Humberside County, UK. Proton has also introduced newer models, such as two generations of the Proton Persona, the Proton Prevé, and the latest addition, the Proton S70, which was launched in November 2023.

The Proton S70 has quickly become a favorite in the C-sedan category, achieving 14,877 sales as of September this year. With an average of 1,640 units sold per month since January, it leads the segment, particularly in Selangor, Johor, and Penang. However, the biggest success story remains the Proton Saga, with over 2 million sales since its launch in 1985. Over three generations, the Saga has evolved significantly, with improvements in safety, design, performance, and comfort.

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